Find out How Much Traffic Pinterest Drives to Your Site [VIDEO]
Posted: Sun Jan 19, 2025 5:56 am
Pinterest drives more traffic than Twitter, LinkedIn and Reddit combined, but do you know how much traffic you’re getting from it? In this short video, we show you how to use UTM (Urchin Tracker Module) codes so you can easily see exactly how much traffic you get from the image-centric social site.
Make sure the content of your emails, blog posts and landing pages back up your emotionally responsive subject lines. Not only is maintaining consistent messaging from subject line to content required by the CAN-SPAM act here in the U.S., but failing to do so may lead your subscribers to feel misled, which will result in an increased unsubscribe rate.
If you’re new to writing emotionally responsive subject lines, try an split test to measure engagement. Send an email with an emotionally responsive subject line to half your list, and a regular subject line to the rest. You may be surprised by the results!
Have you come across some successful emotionally responsive subject lines in your own inbox? Share ’em with us!
Create and send your own emails for free using VerticalResponse.
Above everything else! The pre-header should be well thought-out, enticing and placed above images including your masthead or logo. In this Gap email, you’ll see the pre-header at the top of the email design, even before the logo, which translates nicely in the inbox:
Tip: If you do place an image at the very top of your email above everything else (which we do occasionally in our newsletter), Gmail commonly pulls the alt-text from your image into the pre-header. This brings up two very important points:
You should always add clear, brief and enticing alt-text to your images.
If you insist on placing an image in your email before the pre-header, you can remove the image’s alt-text (if it isn’t relevant) to avoid pulling it into the pre-header. However, if your first image is large, it doesn’t display in your reader’s email reader for whatever reason, and there isn’t any alt-text, there won’t be any context for that image, which can translate to a bad user experience. At the very least, add a pre-header immediately after your first image.
2. More Content Above the “Fold”
According to Tony Haile at Chartbeat, 55% of people bolivia phone number list spend fewer than 15 seconds reading a page online. Hence, you want readers to find your most important information as quickly as possible. Luckily, the new and larger iPhone 6 screens display even more of your email above the “fold” or cut off point on a phone.
While this works in everyone’s favor, now is the time to reassess your design and maximize valuable space. Trim up your mastheads, banner ads and/or logos at the top and move your most enticing information, events, promo codes, and call-to-actions higher.
In the example below, the red “Pre-order Now” call-to-action button in the email on the left (iPhone 6) appears, where as the button is pushed below the fold in the iPhone 5 on the right. You’ll also see, however, the text in the body of an email on an iPhone 6 appears smaller to accommodate for more email display. This means, you should increase the size of your email font, especially if you’re using anything under 12 or 14 pt.
Note: People can adjust their settings to increase the font size of subject lines and pre-headers, (which may affect how much of your email is displayed), but the text within the body of the email will still appear smaller as seen here:
Learn how you can boost sales via Pinterest in this post, Saucy Tips to Boost Sales via Pinterest.
Make sure the content of your emails, blog posts and landing pages back up your emotionally responsive subject lines. Not only is maintaining consistent messaging from subject line to content required by the CAN-SPAM act here in the U.S., but failing to do so may lead your subscribers to feel misled, which will result in an increased unsubscribe rate.
If you’re new to writing emotionally responsive subject lines, try an split test to measure engagement. Send an email with an emotionally responsive subject line to half your list, and a regular subject line to the rest. You may be surprised by the results!
Have you come across some successful emotionally responsive subject lines in your own inbox? Share ’em with us!
Create and send your own emails for free using VerticalResponse.
Above everything else! The pre-header should be well thought-out, enticing and placed above images including your masthead or logo. In this Gap email, you’ll see the pre-header at the top of the email design, even before the logo, which translates nicely in the inbox:
Tip: If you do place an image at the very top of your email above everything else (which we do occasionally in our newsletter), Gmail commonly pulls the alt-text from your image into the pre-header. This brings up two very important points:
You should always add clear, brief and enticing alt-text to your images.
If you insist on placing an image in your email before the pre-header, you can remove the image’s alt-text (if it isn’t relevant) to avoid pulling it into the pre-header. However, if your first image is large, it doesn’t display in your reader’s email reader for whatever reason, and there isn’t any alt-text, there won’t be any context for that image, which can translate to a bad user experience. At the very least, add a pre-header immediately after your first image.
2. More Content Above the “Fold”
According to Tony Haile at Chartbeat, 55% of people bolivia phone number list spend fewer than 15 seconds reading a page online. Hence, you want readers to find your most important information as quickly as possible. Luckily, the new and larger iPhone 6 screens display even more of your email above the “fold” or cut off point on a phone.
While this works in everyone’s favor, now is the time to reassess your design and maximize valuable space. Trim up your mastheads, banner ads and/or logos at the top and move your most enticing information, events, promo codes, and call-to-actions higher.
In the example below, the red “Pre-order Now” call-to-action button in the email on the left (iPhone 6) appears, where as the button is pushed below the fold in the iPhone 5 on the right. You’ll also see, however, the text in the body of an email on an iPhone 6 appears smaller to accommodate for more email display. This means, you should increase the size of your email font, especially if you’re using anything under 12 or 14 pt.
Note: People can adjust their settings to increase the font size of subject lines and pre-headers, (which may affect how much of your email is displayed), but the text within the body of the email will still appear smaller as seen here:
Learn how you can boost sales via Pinterest in this post, Saucy Tips to Boost Sales via Pinterest.