5 Ways to Find Regional Queries

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The first thing you need to do when starting to promote a website is to collect suitable keys for work. Many people use a standard approach, which is not quite suitable for regional promotion. Here you should act a little differently.

Built-in free mechanisms in Google and Yandex
In Google it is Keyword Planner, and in Yandex it is wordstat.yandex.ru. You don’t need to pay for using the services, plus there is the possibility of setting up a regional filter.

Google's mechanisms cover the entire singapore business email list world, while Yandex is more suitable for use in Russia.

It is very convenient to select suitable keys using these services; you do not need to specify your region next to the keyword. To get a whole list of keywords, you can simply write "restaurants" without specifying the city (like "restaurants in Novosibirsk"). But neither system will show the geographic location of the keys.

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A simple example: if you enter “website promotion 2020” into a search engine, the frequency of the phrase for your region will be displayed, but Google will not show a map on the screen. This means that your request is not regionally specific.

Search Engine Hints
Some may be surprised, but this method is quite effective. You write a key in the search line and add a city. The system immediately gives a whole list of suitable keywords and phrases.

Paid tools
This refers to Ahrefs, Serpstat, Majestic, Moz, Semrush. They do not fully display keywords that have a geographic reference. For example, Serpstat will only show search words that work in Yandex for large Russian cities. But Ahrefs collects information for the entire country, and the regions are not indicated in any way.

Search Engine Hints

And yet, paid services can be used for regional promotion and with their help to search for keys. You only need to write the name of the city next to the key. In this case, the system will display the frequency, authority, cost per click - indicators that are significant and useful.

Free tools that work on the paid principle
The above-mentioned paid services are not available to everyone. And if you need to get semantic data once, then what's the point of paying? Then you can use Ubersuggest. Yes, it will give less accurate information (compared to paid analogues), but here you don't even have to register.