ground as an essential approach in the dynamic and challenging world of digital product management. More than a trend, it is a leadership style that prioritizes empathy, respect and connection, creating more engaged teams and more impactful results.
At Product Camp 2024 , renowned leaders such as Ana Luiza Pucca, Gabriel Pegorelli, Janaina Reimberg and Thays Bueno shared valuable experiences that address the practice of humanized leadership and how it can transform the way we manage products, teams and challenges in today's market.
What is humanized leadership?
Leading with humanity means putting people at the center of decisions, recognizing their individuality and valuing their contributions. It is about building relationships based on trust, clear communication and mutual appreciation.
At the Product Camp 2024 panel, experts highlighted that human why choose our service? nized leadership not only improves the work environment, but also strengthens product results by aligning team goals with real customer needs.
The qualities of a humanized leader
A humanized leader stands out for characteristics that inspire and motivate their teams:
Empathy: Understanding the perspectives and feelings of others.
Active listening : Demonstrate genuine interest in the team's opinions.
Flexibility: Adapting approaches to changes and needs.
Humility: Recognizing limitations and continually learning.
Clear communication: Ensure everyone understands goals and strategies.
Humanized practices in everyday life
Turning theory into practice requires commitment to actions that promote a healthy and productive environment:
Continuous feedback: Regular, constructive feedback strengthens performance.
Recognition and appreciation: Celebrate individual and collective achievements.
Inclusive environment: Creating a safe and welcoming space for everyone.
Talent development: Invest in the personal and professional growth of the team.
Challenges and strategies
During the event, panelists addressed challenges faced by leaders and how a humanized approach can overcome them:
1. Adapting in times of uncertainty:
Uncertainty requires effective communication and constant team alignment. Gabriel Pegorelli highlighted that keeping everyone aware of OKRs and adjusting the roadmap quickly are crucial practices.
2. Leadership in times of crisis:
According to the panelists, humility in admitting uncertainty and the ability to read scenarios quickly are essential for leading in difficult times.
3. Work-life balance:
Ana Luiza emphasized that the hybrid model can facilitate this balance, while Gabriel reinforced that integrating work and personal life in a harmonious way is the key to well-being.
4. Women’s Challenges in Leadership:
Women face unique pressures in the corporate environment. Janaina Reimberg and Ana Luiza discussed how authenticity and redefining expectations can help overcome barriers.
How to inspire results through humanized leadership
The panelists also shared strategies to strengthen humanized leadership:
Giving the Customer a Voice: Empathy and tools like CSAT ensure that actions reflect the real needs of users.
Collaborative Mentoring: Seeing mentoring as mutual learning enriches the experience of everyone involved.
The path to the future
More than a management philosophy, humanized leadership is an essential pillar for building aligned teams, successful products and resilient organizations.
Whether you’re an experienced or aspiring leader, adopting these practices can transform your journey and positively impact everyone around you.
About Flávia Maebara:
An economist by training and passionate about digital products, I have 15 years of experience in market intelligence and, for the last four years, I have dedicated myself to the universe of products and customer experience.
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