Hashtags perform the following tasks
Posted: Sun Jan 19, 2025 5:24 am
Hashtags themselves appeared in 2007. Guests at the South by Southwest event posted a lot of posts on Twitter that were difficult to filter. Then Chris Messina (American actor, screenwriter, director, and former Google designer) suggested using grids as a filter for topics - Chris and his team had already successfully used it in IRC chats. However, Twitter co-owner Busy Stone did not accept the idea of hashtags.
But Chris didn't give up. In October 2007, California was ravaged by severe fires. Web developer Nate Ritter shared information about them on his Twitter. To segment the information, Messina macau b2b leads suggested that he place the #SanDiegoFire tag in the publication. This helped to group all tweets on this topic into one block. The usefulness of the function was noticed, and already in 2009, Twitter introduced a new option for its platform. And then hashtags spread to other social networks and resources.
help to divide posts into groups and topics, structure content both in the entire social network and in the account or blog of a specific user;
promote products and services - users can find publications and read their content through hashtags;
increase the account's reach by attracting a new audience that comes from general search to the account with a post that contains a hashtag;
help to differentiate yourself from competitors by creating individual, branded hashtags under which content will be published.
But Chris didn't give up. In October 2007, California was ravaged by severe fires. Web developer Nate Ritter shared information about them on his Twitter. To segment the information, Messina macau b2b leads suggested that he place the #SanDiegoFire tag in the publication. This helped to group all tweets on this topic into one block. The usefulness of the function was noticed, and already in 2009, Twitter introduced a new option for its platform. And then hashtags spread to other social networks and resources.
help to divide posts into groups and topics, structure content both in the entire social network and in the account or blog of a specific user;
promote products and services - users can find publications and read their content through hashtags;
increase the account's reach by attracting a new audience that comes from general search to the account with a post that contains a hashtag;
help to differentiate yourself from competitors by creating individual, branded hashtags under which content will be published.