If you’re thinking in the production process
Posted: Sun Jan 19, 2025 5:22 am
Creative diversification in action The campaign I’ve mentioned in this piece was a lengthy, yet simple, survey campaign for a fin-tech client asking Americans about their spending habits during the pandemic. We secured a range of coverage, but the three biggest placements we landed (BBC, CNBC, and USA Today) all covered different angles and data points from each other, but from this one survey, and that wasn’t an accident. In the production stage, we knew we needed to focus on the campaign fundamentals: spending during the pandemic.
Our related topics led us to grocery store spending and another leap encouraged list of lithuania consumer mobile number list us to look at food choices (were American’s eating more veg during lockdown? Hmm). These topics were still closely related to our core focus (finances) and therefore useful for our outreach in terms of securing relevant and high quality links. When it came to the outreach strategy, we prioritized landing placements tied directly to the campaign fundamentals, then the related topics fed into the consecutive rounds which we chose depending on the strength of the data we received from the survey.
that there’s too much going on with too many angles, you may have just created multiple mini content campaigns for yourself. We’ve found time and time again that the simpler stories and slimmer, more targeted outreach emails will land placements way more often than bloated emails trying to offer up far too much content at once. That’s not to say that you should automatically split up larger pieces of content, but your outreach should be the final step in diversifying your piece.
Our related topics led us to grocery store spending and another leap encouraged list of lithuania consumer mobile number list us to look at food choices (were American’s eating more veg during lockdown? Hmm). These topics were still closely related to our core focus (finances) and therefore useful for our outreach in terms of securing relevant and high quality links. When it came to the outreach strategy, we prioritized landing placements tied directly to the campaign fundamentals, then the related topics fed into the consecutive rounds which we chose depending on the strength of the data we received from the survey.
that there’s too much going on with too many angles, you may have just created multiple mini content campaigns for yourself. We’ve found time and time again that the simpler stories and slimmer, more targeted outreach emails will land placements way more often than bloated emails trying to offer up far too much content at once. That’s not to say that you should automatically split up larger pieces of content, but your outreach should be the final step in diversifying your piece.