Reveal the buyer's identity
Posted: Sun Jan 19, 2025 5:21 am
Once you have set a budget for your marketing strategy, the next thing you need is a clear understanding of what type of customer is most likely to buy your product/service. The most effective way to do this is to create a buyer persona (or two).
What is a buyer?
Simply put, a buyer persona is a fictional customer who represents your target audience.
If your startup only has a few employees, creating a buyer persona is a great exercise to do together. Give your persona a name and demographic information, and list their interests and behavioral traits.
This persona should serve as the north star for your marketing strategies. When deciding what content to create, what demographics to target with your ad spend, and how to position your product/service in the marketplace, always think about what will be most effective in reaching this persona.
As your business grows and you begin to better understand why every business needs an updated database your customer base and community, revisit your buyer persona(s) and customize them based on the customer data you've collected.
Use these four types of data to create a powerful image:
The 4 types of data you need to understand power buyers are: demographic, psychographic, transactional, and behavioral.
To dive deeper into buyer personas, check out our article on brand marketing strategies.
3. Invest in technology
There are plenty of great marketing programs out there to help you brand your startup and engage with potential customers. And the best news? Many of them are free.
Let's take a quick look at three types of marketing software that can take any startup marketing strategy to the next level: email marketing software, social media marketing software, and marketing automation software.
Email Marketing Software
Email marketing software automates email communications between businesses and their potential customers.
These tools manage mailing lists, track marketing campaign performance, and improve email marketing effectiveness. They can be used to increase brand awareness, announce new product launches, and promote services.
Email marketing tools help marketing teams:
Managing email templates
Create customer-focused newsletters
Send emails with surveys
Conduct advertising campaigns
Optimizing Customer Relationship Management Efforts
Check out Platforms' email marketing software buyer's guide for complete information on benefits, common features, and expected costs.
What is a buyer?
Simply put, a buyer persona is a fictional customer who represents your target audience.
If your startup only has a few employees, creating a buyer persona is a great exercise to do together. Give your persona a name and demographic information, and list their interests and behavioral traits.
This persona should serve as the north star for your marketing strategies. When deciding what content to create, what demographics to target with your ad spend, and how to position your product/service in the marketplace, always think about what will be most effective in reaching this persona.
As your business grows and you begin to better understand why every business needs an updated database your customer base and community, revisit your buyer persona(s) and customize them based on the customer data you've collected.
Use these four types of data to create a powerful image:
The 4 types of data you need to understand power buyers are: demographic, psychographic, transactional, and behavioral.
To dive deeper into buyer personas, check out our article on brand marketing strategies.
3. Invest in technology
There are plenty of great marketing programs out there to help you brand your startup and engage with potential customers. And the best news? Many of them are free.
Let's take a quick look at three types of marketing software that can take any startup marketing strategy to the next level: email marketing software, social media marketing software, and marketing automation software.
Email Marketing Software
Email marketing software automates email communications between businesses and their potential customers.
These tools manage mailing lists, track marketing campaign performance, and improve email marketing effectiveness. They can be used to increase brand awareness, announce new product launches, and promote services.
Email marketing tools help marketing teams:
Managing email templates
Create customer-focused newsletters
Send emails with surveys
Conduct advertising campaigns
Optimizing Customer Relationship Management Efforts
Check out Platforms' email marketing software buyer's guide for complete information on benefits, common features, and expected costs.