Grow and engage your audience through social media

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Social media marketing is a way to promote your brand, products, and services through channels like Facebook, Instagram, and Twitter. There are many methods to leverage social media to drive traffic to your website.

Nowadays, many people use social media as all b2c data included have a source of news and information. According to GlobalWebIndex, the average person spends more than two hours a day on social media:

Chart of time spent on social media by GlobalWebIndex.
Establishing a presence on these platforms can therefore help boost your brand awareness. To do this:

Regularly publish relevant and exclusive information for your audience
Run targeted social campaign ads
Use hashtags, high-quality images and relevant links in your posts
Follow and interact with your audience, as well as with influencers in your sector.
To make it easier to incorporate social media into your online marketing strategy, you may want to consider adding social sharing buttons to your WordPress website using a plugin like UltimateSocial . This allows your site visitors to do the work of promoting your brand via social media for you.