Marketing operations must break down this high-level information into usable data that can define the necessary properties of a lifecycle stage.
Basically, coordinating executives’ desires with raw, accessible information, marketing operations specialists should add substance to otherwise vague data, making it usable for front-end team members. For instance, if an executive says they want to work with “large corporations,” marketing operations need to further define this by determining what exact employee threshold “large” designates.
Once the system is built, marketing list of antarctica consumer email operations check its output. Is the system accomplishing what it was designed to? Are there areas that need improvement? In working through these steps, marketing operations continue to optimize their processes, making everything more efficient and resulting in data integrity.
Free RevOps Guide: Deploy an Effective Revenue Strategy for Your Scaling Business.
3. Quality Assurance (QA)
One way to ensure efficiency is through Quality Assurance (QA). Marketing operations specialists receive feedback from their team members about what is and isn’t working, and they proceed to fix the system based on the feedback.
For instance, a marketer on the team might realize they sent an email to an improper contact because the contact was mischaracterized in the system. It is the marketing operation’s job to troubleshoot, determining if the contact was included based on a one-off scenario or a deeper issue that needs resolution across the board. From there, they should proceed to correct the problem.
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