We were unaware of this keyword’s movement

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The next example is for the term “SERP”, which is highly informational and likely only carried out to learn what the acronym stands for. For such a query, we wouldn’t expect an overwhelming number of clicks, yet we attempted to utilize better snippet copy in order to turn answer intent into research intent, and therefore drive more visits. However, it didn’t exactly work out. We got pre-qualified on page two, then tested on page one (you can see the corresponding uplift in impressions below), but we failed to meet the expectations with a poor CTR of 0.


1%, and were dropped back down. Again, we weren’t sobbing into our fine Bavarian list of lebanon consumer mobile number list beers about the loss. There are plenty more worthwhile, traffic-driving topics out there that deserve our attention. Always be on the lookout for those CTR underperformers Something that we were glad to act on was the “meta keywords'' wiki article. Before we have a moment of silence for the fact that “meta keywords” is still heavily searched for, notice how we dramatically jumped up from page four to page one at the very left side of the chart.


, and therefore its plain snippet was seldomly clicked and we fell back down. After some months, the page one ranking resurfaced, and this time we took action after coming across it in our CTR Underperformer Report. The snippet was addressed to target that of the searcher’s intent, and the page was enhanced in parallel to give a better direct answer to the main focus questions. Not only did this have a positive impact on our CTR, but we even gained the Featured Snippet.


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