Lessons from game of thrones for your email marketing campaigns
Posted: Wed Dec 04, 2024 8:48 am
Email marketing is certainly not one of the relationship tools used by the inhabitants of the Seven Kingdoms; they seem to prefer more aggressive and persuasive communication, such as sword fighting Seriously, it is obvious that elements appear all the time, in many series, films and other media, that can be used as metaphors for learning in various areas. However, this time, we chose the series Game of Thrones to learn lessons and draw a parallel with the creation of email marketing campaigns for your business. Follow along!
Start planning
In the series, the Lord Commander of the Kingsguard needs to have good planning skills. The tactics used in Game of Thrones often involve intrigue, which is generated and spread through the soldiers. You, while organizing and planning your email marketing actions, also need to be a strategist.
In digital marketing, strategies involve extensive brand awareness, customer base segmentation, and data research and analysis. With these resources, you can create and explore united arab emirates b2b leads a real strategy. Remember that a good plan needs to have objectives, a description of the means that will be used to achieve these objectives, and details of the expected results.
Have a clear goal
The character Bran Stark is our greatest example of dedication to a goal. He saw the three-eyed raven in a dream and after that he became obsessed with the idea of finding it. He lost the ability to walk and had no idea where to start looking for the bird, but that did not discourage him. Thanks to his determination, the character found his goal.
Just as Bran had a focus and got what he wanted, when we send emails to customers, we should have a clear goal in mind. This sounds very basic, but sometimes we get stuck in a routine of sending emails and things get a little vague. Before your next email, ask yourself “what is the goal of this message?” Your answer should outline the content of the email, who you are sending it to, and when. More targeted emails tend to yield better results. Check out a list of content ideas for your emails here.
Asking questions is cool, listening to feedback is even better
Remember when the Night's Watch got caught? The elders sent Jon Snow to investigate the movements of an enemy tribe. When Jon returned, he advised them to seal the tunnels so they could protect themselves. They ignored his advice and got the worst of it.
It’s always a good idea to ask your customers for their opinions. An effective way to get this information is through a survey, but this is only a small part of the process. The most important thing is what you do with the results of the survey. Use this information to improve your products, your service and, consequently, increase your sales.
What makes your business unique?
What is your specialty? The character Daenerys Targaryen was known for being “she who does not burn” and “mother of dragons”. Well, the ability to handle dragons is actually a great marketing argument, but even if you don’t have this specialty, you can certainly think of characteristics that distinguish you from your competitors, right?
Just like Dornish wine, known for its quality, your brand has a unique selling point and you need to use it to position your products correctly. What are the best ways to show why your product is special – how to make its features, benefits and unique features clear?
Visuals are important!
The importance of aesthetics is something we can certainly learn from this series. You must have noticed the attention to detail, clothing, scenery, photography, etc. The perfection of the visuals presented in the series reinforces an incredibly creative and well-conducted script. The look of your email needs to engage and surprise your customers. In addition, it needs to have a recurring style and details that reinforce the message you want to convey.
Start planning
In the series, the Lord Commander of the Kingsguard needs to have good planning skills. The tactics used in Game of Thrones often involve intrigue, which is generated and spread through the soldiers. You, while organizing and planning your email marketing actions, also need to be a strategist.
In digital marketing, strategies involve extensive brand awareness, customer base segmentation, and data research and analysis. With these resources, you can create and explore united arab emirates b2b leads a real strategy. Remember that a good plan needs to have objectives, a description of the means that will be used to achieve these objectives, and details of the expected results.
Have a clear goal
The character Bran Stark is our greatest example of dedication to a goal. He saw the three-eyed raven in a dream and after that he became obsessed with the idea of finding it. He lost the ability to walk and had no idea where to start looking for the bird, but that did not discourage him. Thanks to his determination, the character found his goal.
Just as Bran had a focus and got what he wanted, when we send emails to customers, we should have a clear goal in mind. This sounds very basic, but sometimes we get stuck in a routine of sending emails and things get a little vague. Before your next email, ask yourself “what is the goal of this message?” Your answer should outline the content of the email, who you are sending it to, and when. More targeted emails tend to yield better results. Check out a list of content ideas for your emails here.
Asking questions is cool, listening to feedback is even better
Remember when the Night's Watch got caught? The elders sent Jon Snow to investigate the movements of an enemy tribe. When Jon returned, he advised them to seal the tunnels so they could protect themselves. They ignored his advice and got the worst of it.
It’s always a good idea to ask your customers for their opinions. An effective way to get this information is through a survey, but this is only a small part of the process. The most important thing is what you do with the results of the survey. Use this information to improve your products, your service and, consequently, increase your sales.
What makes your business unique?
What is your specialty? The character Daenerys Targaryen was known for being “she who does not burn” and “mother of dragons”. Well, the ability to handle dragons is actually a great marketing argument, but even if you don’t have this specialty, you can certainly think of characteristics that distinguish you from your competitors, right?
Just like Dornish wine, known for its quality, your brand has a unique selling point and you need to use it to position your products correctly. What are the best ways to show why your product is special – how to make its features, benefits and unique features clear?
Visuals are important!
The importance of aesthetics is something we can certainly learn from this series. You must have noticed the attention to detail, clothing, scenery, photography, etc. The perfection of the visuals presented in the series reinforces an incredibly creative and well-conducted script. The look of your email needs to engage and surprise your customers. In addition, it needs to have a recurring style and details that reinforce the message you want to convey.