If you create a tiered pricing structure centered around their success, you could experience momentum turning free users into paid users," Dylan says.
PLG can also work on non-freemium products if you offer free trials or personalized demos.
The success of both of those approaches is due to their focus on providing value to the prospect, so if you choose a different market entry approach, try to keep your marketing and sales efforts centered around how your solution will address the unique pain points of your prospect.
4. Build ICPs and Buyer Personas
Take the data you gained from your market evaluation and list of angola consumer email turn it into ideal customer profiles (ICPs). ICPs will help your marketing and sales teams target the right leads as you work to generate demand within new market segments.
Additionally, evaluate your buyer personas to determine if you need to adjust them or create new ones to reflect the decision-makers involved in this new audience. Your buyer personas will enable your teams to understand what messaging will resonate with the prospects they're communicating with.
The roles involved in the buying process for the new market might differ from the existing markets you work with, so it's essential to understand what that process will look like so your teams can prepare accordingly. Will you be communicating with a single decision-maker or a team of decision-makers? Is your first point of contact an end-user, an influencer, or a buyer? The answers to these questions will help you tailor your messaging around the goals and challenges of your prospect.
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