Finally, I would like to show you a little preview of the strategies that will mark this coming 2025 in Marketing and Sales for the B2B sector . Take note and consider including it in your next B2B strategic marketing plan !
The seventh edition of the Annual Report on the State of B2B Marketing in Spain has left us with important reflections on what companies plan to invest their marketing efforts in next year 2025:
75.19% of the companies surveyed believe that their main objective is to improve their visibility and strengthen brand recognition.
57.36% focus on increasing lead capture.
37.21% of respondents have as their main goal to improve the loyalty of their current customers.
While the rest have their goal in optimizing lead nurturing processes , thailand email list empowering their sales teams and managing VIP accounts.
To achieve these objectives, they will allocate their efforts to different actions depending on the phase of the funnel on which they want to act:
Visibility: 80% will work on their image on social networks, 61% on SEO and SEM actions, and 58% on participation in fairs and physical events.
Acquisition: 71% will increase their participation in events, 61% will work on content production and 54% will redouble their efforts in SEO positioning.
Nurturing: 49% of companies will nurture their contacts via email marketing, 33% of companies will do so with product-specific campaigns and 33% through lead segmentation.
Customer loyalty: 78% of respondents will carry out customer loyalty actions through the sales team, 41% will do so via email marketing and 28% through webinars and training.
Download the Annual Report on the State of B2B Marketing in Spain to learn more about how companies plan to focus their B2B marketing plans in 2025.
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Now you know how to create your strategic marketing plan for your B2B company step by step. We must recognize that it is a long and complex process, which requires analysis tools and methodologies to arrive at a truly effective action plan.
At Connext we can help you lay the foundations and prioritize actions that will truly lead you to the growth goal you want to achieve.
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