Design your CRO marketing strategy
Posted: Sat Jan 18, 2025 8:39 am
Do you already know what you want and what happens on your website? Great, it's time to get out a pen and paper and start designing an effective CRO strategy.
Implementing a CRO strategy goes beyond focusing on calls to action or the leak points that a landing page may have. First, you must implement the improvements or solve the problems that you have detected in the analysis phase. Once you have done the basics, you only need to carry out the specific actions that you have detected that your business needs.
Of course, there is no one-size-fits-all approach. Every business, target, and website requires saudi arabia email list different actions. To verify which is the right path and what exactly you need and what works best, we recommend that you run different A/B tests.
They are a super effective way to validate the actions you take.
5.1. Legible and attractive texts
There must be a relationship between the information you put on your website and the writing. Even if you have a lot to say about your business, you cannot over-size your texts, as the visitor may lose interest when they see that it takes so much effort to get information. The key is to communicate without excess.
It is equally important that texts are always legible. When we are going to change the color of the fonts or backgrounds, we must always keep in mind that the priority is always that the information is accessible and visible.
CRO what is it
5.2. Web design and usability
It's not just about having an elegant or groundbreaking design. The mantra of every website should always be that it is useful. We all love original and fun websites, but we should always keep in mind that the most important thing is that they are comfortable to navigate.
This idea must be present from the moment the website architecture is created, until it is laid out. Everything must be intuitive and easily located. We don't want our visitors to get lost.
Also, you should always, ALWAYS, keep the following in mind. The king of the Internet is no longer the computer, but the mobile phone. Every resource, page, text, design... everything must be responsive. If you don't adapt your website for mobile devices, you will be at a disadvantage compared to competitors who have adapted.
web usability
5.3. Your customers are your best ambassadors
Do you have satisfied customers? Have you worked for important companies? Do you have prestigious suppliers? Let us know!
Third-party reviews are a powerful argument to motivate contact from users of a website.
If one of your visitors is looking for a solution like the one you offer and sees that you have helped their favorite soft drink brand before, they will contact you by mere association.
What we want is to generate the thought of “If it helped him, it can help me too.”
5.4. Offer something in exchange for that information
Information is the money of the 21st century. Offer your visitors interesting and “free” resources.
Through conversion tools such as CTAs or Landing Pages, you can ask your website users to fill out a form and in exchange they will be able to access premium content that is not open on the website.
It is the perfect excuse to convert visitors into leads (even define if they are MQLs), without having to interact directly with them.
These premium contents can be catalogues, ebooks, success stories, webinars… Whatever, but always of quality and genuine.
how-to-get-blog-leads
6. Relate your CRO strategy to an SEO strategy
Lastly, and most importantly, CRO is a great way to improve your website's conversion rate, but it will be of no use if it is not accompanied by a good SEO strategy that positions you and attracts traffic to your domain.
You should always have your website optimized for SEO. Post interesting posts that work on the key keywords for your business. If your website is not positioned in search engines, it will be very difficult for you to get traffic organically.
In short, as you can see, these are very effective steps that, if applied correctly, will improve your conversion rate. Remember, CRO ( Conversion Rate Optimization ) is so important and so necessary to implement in any digital marketing strategy and at Connext , as experts in the sector, we can help you.
Implementing a CRO strategy goes beyond focusing on calls to action or the leak points that a landing page may have. First, you must implement the improvements or solve the problems that you have detected in the analysis phase. Once you have done the basics, you only need to carry out the specific actions that you have detected that your business needs.
Of course, there is no one-size-fits-all approach. Every business, target, and website requires saudi arabia email list different actions. To verify which is the right path and what exactly you need and what works best, we recommend that you run different A/B tests.
They are a super effective way to validate the actions you take.
5.1. Legible and attractive texts
There must be a relationship between the information you put on your website and the writing. Even if you have a lot to say about your business, you cannot over-size your texts, as the visitor may lose interest when they see that it takes so much effort to get information. The key is to communicate without excess.
It is equally important that texts are always legible. When we are going to change the color of the fonts or backgrounds, we must always keep in mind that the priority is always that the information is accessible and visible.
CRO what is it
5.2. Web design and usability
It's not just about having an elegant or groundbreaking design. The mantra of every website should always be that it is useful. We all love original and fun websites, but we should always keep in mind that the most important thing is that they are comfortable to navigate.
This idea must be present from the moment the website architecture is created, until it is laid out. Everything must be intuitive and easily located. We don't want our visitors to get lost.
Also, you should always, ALWAYS, keep the following in mind. The king of the Internet is no longer the computer, but the mobile phone. Every resource, page, text, design... everything must be responsive. If you don't adapt your website for mobile devices, you will be at a disadvantage compared to competitors who have adapted.
web usability
5.3. Your customers are your best ambassadors
Do you have satisfied customers? Have you worked for important companies? Do you have prestigious suppliers? Let us know!
Third-party reviews are a powerful argument to motivate contact from users of a website.
If one of your visitors is looking for a solution like the one you offer and sees that you have helped their favorite soft drink brand before, they will contact you by mere association.
What we want is to generate the thought of “If it helped him, it can help me too.”
5.4. Offer something in exchange for that information
Information is the money of the 21st century. Offer your visitors interesting and “free” resources.
Through conversion tools such as CTAs or Landing Pages, you can ask your website users to fill out a form and in exchange they will be able to access premium content that is not open on the website.
It is the perfect excuse to convert visitors into leads (even define if they are MQLs), without having to interact directly with them.
These premium contents can be catalogues, ebooks, success stories, webinars… Whatever, but always of quality and genuine.
how-to-get-blog-leads
6. Relate your CRO strategy to an SEO strategy
Lastly, and most importantly, CRO is a great way to improve your website's conversion rate, but it will be of no use if it is not accompanied by a good SEO strategy that positions you and attracts traffic to your domain.
You should always have your website optimized for SEO. Post interesting posts that work on the key keywords for your business. If your website is not positioned in search engines, it will be very difficult for you to get traffic organically.
In short, as you can see, these are very effective steps that, if applied correctly, will improve your conversion rate. Remember, CRO ( Conversion Rate Optimization ) is so important and so necessary to implement in any digital marketing strategy and at Connext , as experts in the sector, we can help you.