Position yourself against the competition
Posted: Sat Jan 18, 2025 8:06 am
Use specific terms that reflect your brand’s strengths, but avoid overly narrow terms that could limit your product’s growth or business expansion. All future offerings should ideally fit within your USP.
When defining your USP, remember your 4 Ps: Product, Place, Price and Promotion . A fifth P has recently been added: People. Focus on your strengths to determine the distinguishing features of your company’s values, products and services.
Your USP should clearly explain to customers how you can better meet their needs than your competition.
Once you know your strengths and how you provide slovakia email list the solutions customers need or want, identify your competition’s strengths and weaknesses and directly compare them to what you are selling. This will help you determine how you can differentiate yourself in meeting a niche’s demand. Your differentiators can be nuanced.
Are you offering customers a better online experience than your competition?
Do you make it easier for customers to access your products or services as well as pay for them?
Are your values, processes, or knowledge stronger than your competition's?
Do you offer 24-hour service or free delivery?
None of these points is a USP by itself, but when combined, they can help you think of a unique customer experience that is different from your competition. In some cases, this contrast is the heart of your USP.
When defining your USP, remember your 4 Ps: Product, Place, Price and Promotion . A fifth P has recently been added: People. Focus on your strengths to determine the distinguishing features of your company’s values, products and services.
Your USP should clearly explain to customers how you can better meet their needs than your competition.
Once you know your strengths and how you provide slovakia email list the solutions customers need or want, identify your competition’s strengths and weaknesses and directly compare them to what you are selling. This will help you determine how you can differentiate yourself in meeting a niche’s demand. Your differentiators can be nuanced.
Are you offering customers a better online experience than your competition?
Do you make it easier for customers to access your products or services as well as pay for them?
Are your values, processes, or knowledge stronger than your competition's?
Do you offer 24-hour service or free delivery?
None of these points is a USP by itself, but when combined, they can help you think of a unique customer experience that is different from your competition. In some cases, this contrast is the heart of your USP.