10 year warranty on the opening handle
Posted: Sat Jan 18, 2025 6:57 am
After conducting the research, we developed a strategy. Since the client did not have his own website and did not plan to create one, it was decided to first launch advertising on lead forms to test different audiences and offers. And then, with the optimal combination, try to move on to the quiz and see what results can be achieved there.
The audiences were already prepared at the previous stage, and we compiled the offers after conducting the research. Based on competitors' examples and the customer's capabilities, we compiled the following list of offers:
turnkey balcony in one day
turnkey windows in one day
mosquito net as a gift
the highest quality windows at manufacturer prices
Then we developed creatives in static and dynamic thailand phone number list versions. We used both the client's materials and stock images/videos as a basis, since the customer did not have the opportunity to conduct professional shooting of the objects. We also decided to test options with and without images of people on the creatives.
Results of the test period
After launching the advertising campaign, in the first week we received 20 applications at a price of 147 rubles. This was a great start to work, but we understood that the result could be improved even more. After all, we tested all segments and determined that audiences related to repair interests (repair, double-glazed windows, balcony), as well as a wide audience with restrictions only by age and geography, show themselves best and give the minimum price per application. Therefore, we gradually turned off ineffective audiences and creatives. As a result, in the second week we received 17 leads already at a price of 128 rubles.
We felt that we were going in the right direction and could soon start scaling the advertising campaign. Our best creatives were with stock images of finished balconies and loggias. Without any extraneous objects or people.
But the worst performing options were those with stock images, but with people.
The audiences were already prepared at the previous stage, and we compiled the offers after conducting the research. Based on competitors' examples and the customer's capabilities, we compiled the following list of offers:
turnkey balcony in one day
turnkey windows in one day
mosquito net as a gift
the highest quality windows at manufacturer prices
Then we developed creatives in static and dynamic thailand phone number list versions. We used both the client's materials and stock images/videos as a basis, since the customer did not have the opportunity to conduct professional shooting of the objects. We also decided to test options with and without images of people on the creatives.
Results of the test period
After launching the advertising campaign, in the first week we received 20 applications at a price of 147 rubles. This was a great start to work, but we understood that the result could be improved even more. After all, we tested all segments and determined that audiences related to repair interests (repair, double-glazed windows, balcony), as well as a wide audience with restrictions only by age and geography, show themselves best and give the minimum price per application. Therefore, we gradually turned off ineffective audiences and creatives. As a result, in the second week we received 17 leads already at a price of 128 rubles.
We felt that we were going in the right direction and could soon start scaling the advertising campaign. Our best creatives were with stock images of finished balconies and loggias. Without any extraneous objects or people.
But the worst performing options were those with stock images, but with people.