Train customers to sell more
Posted: Sat Jan 18, 2025 6:57 am
This explains why when you tell your customer that your product costs less but is of superior quality THEY WILL NEVER BELIEVE YOU.
“It's the paradox of more that's getting you into trouble!”
If you continue to invest financial resources and time to improve your product, you try to increase its features and functionality but you have forgotten to "educate" your customer to perceive the differences, to distinguish it from the mass of similar products and you have not taught him to prefer your product over others, you are certainly throwing away part of your money!
Having a good product is certainly an important serbia email list aspect, but you must also consider that the customer often does not have the tools and knowledge to identify the best product. Very often the consumer is under constant attack by aggressive competitors with products and offers similar to yours.
More quality + more features = higher production costs
Higher production costs + Higher discounts = lower margins
Proceeding in this direction the only option will be failure!
educate to sell
As we have seen, although it is important to create excellent products, it is also of fundamental importance to know how to correctly communicate their competitive advantage. For this reason, educating the customer becomes of fundamental importance.
“It's the paradox of more that's getting you into trouble!”
If you continue to invest financial resources and time to improve your product, you try to increase its features and functionality but you have forgotten to "educate" your customer to perceive the differences, to distinguish it from the mass of similar products and you have not taught him to prefer your product over others, you are certainly throwing away part of your money!
Having a good product is certainly an important serbia email list aspect, but you must also consider that the customer often does not have the tools and knowledge to identify the best product. Very often the consumer is under constant attack by aggressive competitors with products and offers similar to yours.
More quality + more features = higher production costs
Higher production costs + Higher discounts = lower margins
Proceeding in this direction the only option will be failure!
educate to sell
As we have seen, although it is important to create excellent products, it is also of fundamental importance to know how to correctly communicate their competitive advantage. For this reason, educating the customer becomes of fundamental importance.