B2B communication that speaks to people
Posted: Sat Jan 18, 2025 6:52 am
It follows that companies need to tell and communicate their products and services as a brand operating in the consumer sector would do.
If companies have to talk to people, their communication will also have to become more empathetic . Therefore, understanding the needs, doubts, problems, tasks to be completed, and fears of the person we are addressing becomes of fundamental importance for the construction of communication messages that can "reflect" and satisfy the customer's thinking.
Companies that want to communicate in B2B must senegal email list first focus not on the technical characteristics of their product, but carry out a careful analysis of the target to which they will direct their communication.
To do this there are a series of fundamental tools such as;
Profiles Personas
Customer Empathy Map
Value Proposition
Value Chain
Only by becoming aware of the target will it be possible to construct communication messages and choose suitable tools.
We have seen that the boundaries between B2B and B2C communication are increasingly blurred and there will no longer be a clear division but that it will be increasingly important to remember that we are speaking to people who have to decide to purchase our products / services.
If companies have to talk to people, their communication will also have to become more empathetic . Therefore, understanding the needs, doubts, problems, tasks to be completed, and fears of the person we are addressing becomes of fundamental importance for the construction of communication messages that can "reflect" and satisfy the customer's thinking.
Companies that want to communicate in B2B must senegal email list first focus not on the technical characteristics of their product, but carry out a careful analysis of the target to which they will direct their communication.
To do this there are a series of fundamental tools such as;
Profiles Personas
Customer Empathy Map
Value Proposition
Value Chain
Only by becoming aware of the target will it be possible to construct communication messages and choose suitable tools.
We have seen that the boundaries between B2B and B2C communication are increasingly blurred and there will no longer be a clear division but that it will be increasingly important to remember that we are speaking to people who have to decide to purchase our products / services.