Phases of a company's digital transformation process
Posted: Sat Jan 18, 2025 6:39 am
Factors to consider upstream
Before implementing your company's strategic digitalization plan, you need to conduct an internal analysis , identify the points to improve, study the how, when and why of customer communication and verify the role that new technologies will play in each area. Since the customer has changed his behavior and habits, you need to adapt to them if you want to stay on top of the wave.
Digitalization is a necessary change in which all the agents that contribute to the proper functioning of the company must be involved : CEO, HR, Sales, CMO and its digital marketing department and its strategic algeria email list execution, etc. Business intelligence becomes important in determining the relationship between resource optimization and revenue growth, but without awareness of the first, all this makes no sense. This new business philosophy must focus its strategy on the user and the potential customer .
The involvement of all figures requires:
establish the roadmap that will make your company a “problem solver” and not just a supplier of products or services;
create value-added models to attract new customers;
create strategies that help position the company;
work to ensure that the company's employees become, through continuous training, great experts in their field;
adapt work systems to the new implemented model.
Strategy is the engine of digital transformation of companies
According to a study conducted by MIT Sloan Management Review and Deloitte , strategy should be the main actor in this process , and not technology, since the definition of a clear digital roadmap will help achieve the goal. The absence of planning will result in an incomplete and unsatisfactory result. The same study also reveals the conclusions that mark the change:
Before implementing your company's strategic digitalization plan, you need to conduct an internal analysis , identify the points to improve, study the how, when and why of customer communication and verify the role that new technologies will play in each area. Since the customer has changed his behavior and habits, you need to adapt to them if you want to stay on top of the wave.
Digitalization is a necessary change in which all the agents that contribute to the proper functioning of the company must be involved : CEO, HR, Sales, CMO and its digital marketing department and its strategic algeria email list execution, etc. Business intelligence becomes important in determining the relationship between resource optimization and revenue growth, but without awareness of the first, all this makes no sense. This new business philosophy must focus its strategy on the user and the potential customer .
The involvement of all figures requires:
establish the roadmap that will make your company a “problem solver” and not just a supplier of products or services;
create value-added models to attract new customers;
create strategies that help position the company;
work to ensure that the company's employees become, through continuous training, great experts in their field;
adapt work systems to the new implemented model.
Strategy is the engine of digital transformation of companies
According to a study conducted by MIT Sloan Management Review and Deloitte , strategy should be the main actor in this process , and not technology, since the definition of a clear digital roadmap will help achieve the goal. The absence of planning will result in an incomplete and unsatisfactory result. The same study also reveals the conclusions that mark the change: