Google’s guidelines that apply to your model
Posted: Sat Jan 18, 2025 6:27 am
However, needing and qualifying for a complete local SEO campaign are two different things. If you want to be seen by customers in a specific geographic area (like a neighborhood, city, or county) then you need local SEO to become visible online to these people. However, the number of local SEO actions you are qualified to use in promoting a specific business online is dictated by two things: The exact model of the business you’re marketing Google’s interpretation of how businesses of your model can use Google’s products Take these three steps to determine your eligibility opportunities: First, answer a simple question: Does my business serve customers face-to-face? Or, at least, did it do so prior to the COVID-19 pandemic and plans to resume in-person transactions once it is safe for society to do so again? If your answer is “no”, because you are operating a completely virtual business with no face-to-face interactions with the public, then a complete local SEO campaign is likely not the right match for you and you should read this article: How To Do Local SEO Without Physical Locations in 2021.
If your answer is “yes”, read on. Second, identify your model There are more japan consumer mobile number list than 10 different local business structures that Google recognizes: Brick and mortar, like a retail shop or restaurant customers can visit Service Area Business (SAB), like a plumber or caterer who goes to customers' locations Hybrid, like a pizza restaurant which also delivers Home-based, like a daycare center Co-located/co-branded business, like a KFC/A&W chain location Multi-department business, like a hospital or auto dealership Multi-practitioner business, like a real estate firm or dental practice with multiple staff Solo practitioner business, like a single attorney operating in two areas of law Multi-brand business, specific to auto dealerships vending multiple car makes Mobile business, like a stationary food truck Kiosk, ATM, and other less common business models Determine which of the above descriptions most closely matches how your business operates.
Third, read all of Give yourself thirty minutes to read though The Guidelines for Representing Your Business on Google, making a special note of all of the guidelines that specifically call out the model you’ve identified as describing your business. These all-important guidelines teach you what you can and can’t do to promote a local business via Google’s local platforms. Failure to comply with Google’s guidelines can result in penalties and removal of your information from Google’s system (a disaster!).
If your answer is “yes”, read on. Second, identify your model There are more japan consumer mobile number list than 10 different local business structures that Google recognizes: Brick and mortar, like a retail shop or restaurant customers can visit Service Area Business (SAB), like a plumber or caterer who goes to customers' locations Hybrid, like a pizza restaurant which also delivers Home-based, like a daycare center Co-located/co-branded business, like a KFC/A&W chain location Multi-department business, like a hospital or auto dealership Multi-practitioner business, like a real estate firm or dental practice with multiple staff Solo practitioner business, like a single attorney operating in two areas of law Multi-brand business, specific to auto dealerships vending multiple car makes Mobile business, like a stationary food truck Kiosk, ATM, and other less common business models Determine which of the above descriptions most closely matches how your business operates.
Third, read all of Give yourself thirty minutes to read though The Guidelines for Representing Your Business on Google, making a special note of all of the guidelines that specifically call out the model you’ve identified as describing your business. These all-important guidelines teach you what you can and can’t do to promote a local business via Google’s local platforms. Failure to comply with Google’s guidelines can result in penalties and removal of your information from Google’s system (a disaster!).