With text, with a one-minute promo video and a snippet (online calculation)
Posted: Sat Jan 18, 2025 6:17 am
With text, with photo collage and snippet (online calculation)
As a result of the test, each option showed a good CTR - high involvement.
And since our audience is relatively narrow, so that it doesn’t burn out quickly, we decided to update our promotional options at regular intervals.
Over the course of 2 seasons of working with the client, we poland phone number list changed several advertising accounts, so the screenshots with the final results are presented separately.
With a total budget of 108,607 rubles, we received 9,334 applications at an average price of 11.6 rubles.
Contextual advertising
We will skip a detailed analysis of how the semantic core was collected and segments were formed for Yandex and Google, but we will highlight the key audiences that we were targeting.
Audience
people all over Russia who are looking for equipment rental and hire in Sochi and its resorts
people all over Russia who enter related queries in Sochi and its resorts (for example: “Ski instructor in Krasnaya Polyana”)
people from Sochi and Abkhazia who are looking for equipment rental, but without mentioning the city or resort name in the request itself
Advertising formats
text ad in Yandex and Google search results
banner in Yandex Advertising Network (YAN) and Google Display Network (GDN)
Yandex
With a total budget of 412,004 rubles, we received 40,597 clicks on the site at an average price of 10.15 rubles.
As a result of the test, each option showed a good CTR - high involvement.
And since our audience is relatively narrow, so that it doesn’t burn out quickly, we decided to update our promotional options at regular intervals.
Over the course of 2 seasons of working with the client, we poland phone number list changed several advertising accounts, so the screenshots with the final results are presented separately.
With a total budget of 108,607 rubles, we received 9,334 applications at an average price of 11.6 rubles.
Contextual advertising
We will skip a detailed analysis of how the semantic core was collected and segments were formed for Yandex and Google, but we will highlight the key audiences that we were targeting.
Audience
people all over Russia who are looking for equipment rental and hire in Sochi and its resorts
people all over Russia who enter related queries in Sochi and its resorts (for example: “Ski instructor in Krasnaya Polyana”)
people from Sochi and Abkhazia who are looking for equipment rental, but without mentioning the city or resort name in the request itself
Advertising formats
text ad in Yandex and Google search results
banner in Yandex Advertising Network (YAN) and Google Display Network (GDN)
Yandex
With a total budget of 412,004 rubles, we received 40,597 clicks on the site at an average price of 10.15 rubles.