In collaboration with her HR marketin

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The results of the program so far are impressive: 326 posts received 15,496 likes and 3,692 comments, and the program has already generated internship and application inquiries as well as requests for speakers and podcasts.

The city of Munich is thus demonstrating that innovative HR indonesia telegram mobile phone number list marketing strategies can be successful not only in the private sector, but also in public administration. The Amtfluencers are at the heart of the success and make an important contribution to strengthening the employer brand of the city of Munich.

Interview: Stefanie Nimmerfall
Stefanie Nimmerfall has made it her mission to refute traditional ideas about working in the public sector. With the ambition to demonstrate the true diversity and dynamism of the public sector, Stefanie, together with her colleague Diana Heffels, launched the first municipal corporate influencer program.


In her role as the person responsible for the program, Stefanie leads the pilot group of corporate influencers who offer authentic and diverse insights into the everyday work of the Munich city administration. With her commitment and belief in the power of authentic communication, Stefanie has created a platform on which employees of the city of Munich have the opportunity to share their personal experiences and perspectives.

In addition to her role in the Corporate Influencer Program, Stefanie manages the LinkedIn account of the City of Munich.