Schultz was forced to leave Starbucks in

[sumonasumonakha.tu1]

Starbucks operated as a small coffee retailer until 1982, when Howard Schultz joined Starbucks as director of retail operations and marketing. Schultz made a number of suggestions that positively shaped Starbucks. For example, he suggested that the company include espresso drinks among the products it sells. He also convinced the founders to try the coffeehouse concept in Seattle, and the concept became successful. Starbucks founders rejected Schultz’s idea to expand Starbucks’ products beyond coffee and coffee makers.


1985 to start his own coffeehouse chain, which he called Il Giornale. In 1987, Starbucks’ founders student phone number list decided to sell out. Fortunately for Schultz, he was able to buy Starbucks with the backing of investors, so he merged the operations of his two companies under the Starbucks brand. He became Starbucks’ CEO in 1987 and used his strategic thinking to expand the company into the United States and eventually other parts of the world.


Starbucks eventually went public in 1992. Since then, the company has continued to expand and integrate digitalization into its operations. Brief history of the co-founders Jerry Baldwin Jerry Baldwin was born in Oklahoma City, Oklahoma, and grew up in Montana. He studied history at the University of San Francisco. After graduating, he worked for many years as a high school teacher before pursuing a career in business.