Expand your use of paid media as a brand promotion tool

[shapanqqcceqd]

It's not just PPC anymore. Paid media has some exciting new features and services, like Brave, Connected TV, and digital outdoor advertising.

The Brave web browser offers unique ways to engage your audience, such as redirecting to new tabs and additional privacy features such as ad and tracker blocking. This is an effective way to connect with audiences who use ad blockers or prefer search engines other than their usual ones.

In the Brave browser, third-party advertising appears in formats such as push notifications and news feeds, and is delivered to users in a personalized way based on their preferences and browsing activity.

Connected TV advertising (a method by which users can stream content to their TVs via the internet) is also gaining momentum. The CTV ecosystem includes smart TVs, gaming consoles, and internet-connected devices known as Over-The-Top. These can be connected to TVs, even if they are not smart TVs, and to the internet to use apps and purchase bc data india user data stream video. CTV advertising has already appeared on platforms such as Roku gaming consoles and Amazon Fire devices. CTV sales are projected to reach $42.4 billion by 2027, and it is already outpacing mobile and desktop advertising.

And let's not forget about digital outdoor advertising.

You probably know all about it. It’s the type of advertising you see when you’re outside your home, such as on digital billboards, signs, and screens in public spaces. And the content on billboards changes depending on the context, time of day, or weather.

Trusted marketing methods like email will still be in demand.

Your email marketing return on investment (ROI) will depend on your niche.

However, in the right hands, this tool can provide significant benefits, such as increasing brand awareness and connecting with customers.

Email marketing also has a number of other important benefits. For example, it’s cost-effective and automated, and you can segment it to target different audiences. Users love email too! According to research, 60% of respondents consider email their preferred method for receiving promotional offers.