Ross explains why you need to think of your brand as a media

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Local customers need information, even amid disruption Four multi-colored squares with the text: I picked up a running theme in the outstanding presentations by Shannon McGuirk, Cyrus Shepard, and Ross Simmonds: the COVID-19 pandemic has definitely not decreased the public’s need for information from the Internet. Each speaker approaches this phenomenon from a different angle: Shannon’s company lost 50% of its revenue in the first couple weeks of the pandemic and had to transition from long-term content planning to a more reactive style of marketing that is able to move quickly with the times.

Just like virtual businesses, local ones are encountering a scenario in which it’s hong kong consumer mobile number list harder to plan promotional activities, especially when there are fewer available local journalists to outreach to. Shannon’s presentation offers up, in extremely transparent detail, how her company has learned to survive amid disruption. Cyrus explains how the patents Google is investing in surrounding user behavior set goals for businesses to be the first click, the long click, and the last click for searchers. With the right content, your local business should be the resource the public chooses first from Google’s results, stays on longest, and then doesn’t need to navigate away from because their needs have been met.

As Cyrus explains, “User satisfaction is the #1 ranking factor!” company, and predict what will be important to your community so that you can invest in relevant content. This is a guiding principle in Moz’s Essential Local SEO Strategy Guide in which we urge local business owners to see themselves as publishers. 3. Sorry, but your local business website has content decay Google Analytics data showing a 39.