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In this article we use the term 'reader'. 'Reader' can be 'listener' or 'audience

Posted: Sat Jan 18, 2025 5:52 am
by zihadhasan011
In this article we use the term 'reader'. 'Reader' can be 'listener' or 'audience'. Because in copywriting , apart from being read in picture captions, emails, pamphlets, blogs; it can also be used as a sales script for videos or voice overs . Have you ever seen a picture of a product on social media, but you didn't feel like buying it. Until you read the caption that accompanied the picture. In my mind, 'Eh, I think I need this.


I have to buy this.' Haa! Already 'poisoned' with copywriting . It sounds complicated, but once you know the formula, it's easy to compose copywriting sentences . Grab the reader's attention, keep them paying attention, and philippines business email list make sure the reader takes action before their attention wanders away. This time we share the basic copywriting formula that has been used for a long time. There are many types of copywriting that are more complex and complicated.


So to start with, let's learn the basics first. Try practicing this formula first and observe the results. AIDA Formula in Copywriting A: Attention (Attention) Attract readers' attention so they are aware of the existence of the product/service you offer. Like giving an interesting pick up line , copywriting content needs to start with a sentence that can get the reader 'hooked'. Whether in a caption, email or blog, the title or headline used must be attention-grabbing.