Campaign period: from the end of October 2022 and still running
Posted: Sat Jan 18, 2025 5:51 am
Setting up advertising
For promotion, I used the same tools as I usually do when I was promoting a simple quiz:
— Targeted advertising VKontakte
— Yandex Direct
In VK I used this creative:
The second advertising recording japan phone number list was made as a promo video.
For Direct I posted photos from events:
At first glance, the quiz with the starting page worked better, the conversion was, as usual, 6% - against 1.1% with Marquis Page:
I even thought about turning off MP and redirecting all traffic again only to the quiz from the start. But then, when it came to sales and evaluating the results, I found out that applications from MP are of higher quality.
Results
Conversions have become less, but the quality of applications is higher. Instead of the usual 5-7% conversion to sales, I got 40%.
Total for 2 weeks of the campaign:
Total applications Sold out Conversion to sales
Home page 15 1 6%
Marquis Page 5 2 40%
I plan to continue working with Marquiz Page for individual events, and I will continue to use the start page for pinned posts when a person goes to social networks and gets acquainted with the content.
Thank you for your interest in this topic!
Vladimir Markelov
For promotion, I used the same tools as I usually do when I was promoting a simple quiz:
— Targeted advertising VKontakte
— Yandex Direct
In VK I used this creative:
The second advertising recording japan phone number list was made as a promo video.
For Direct I posted photos from events:
At first glance, the quiz with the starting page worked better, the conversion was, as usual, 6% - against 1.1% with Marquis Page:
I even thought about turning off MP and redirecting all traffic again only to the quiz from the start. But then, when it came to sales and evaluating the results, I found out that applications from MP are of higher quality.
Results
Conversions have become less, but the quality of applications is higher. Instead of the usual 5-7% conversion to sales, I got 40%.
Total for 2 weeks of the campaign:
Total applications Sold out Conversion to sales
Home page 15 1 6%
Marquis Page 5 2 40%
I plan to continue working with Marquiz Page for individual events, and I will continue to use the start page for pinned posts when a person goes to social networks and gets acquainted with the content.
Thank you for your interest in this topic!
Vladimir Markelov