WhatsApp Broadcasts are a crucial part of WhatsApp marketing that lets you send messages at scale to your target market. Having said that, by using the Broadcast feature, you can take the manual aspect Azerbaijan Phone Numbers your marketing.But to make the most of this function, you need to have complete knowledge of what it does. So to help you with that, in this guide I will go over the ways you can use the WhatsApp Broadcast using the WhatsApp mobile app and also the WhatsApp Cloud API. So, let’s begin by learning what exactly WhatsApp Broadcast is.
What is WhatsApp Broadcast?
As you can understand from the word “broadcast,” WhatsApp Broadcast is a feature that allows you to send a single message to multiple contacts at the same time. The messages will be delivered individually and each recipient can reply back to your message for further information.
Now a question arises, how are WhatsApp broadcast messages different from the group chat?
The biggest difference between them is that, in the group chat, the members can see each other’s profiles and messages. But this is not the case with broadcast messages. Here, the recipients can’t tell who else received the message or how they are responding to it.
This aspect allows you to ensure privacy, making them a great choice for sending bulk messages. Also, the recipients can reply to your broadcast message just like any regular WhatsApp message. This way, you can have a one-to-one communication channel to provide a more personalized experience.
How to use the WhatsApp Broadcast function?
Since the WhatsApp Business platform offers two modes namely, Business app and WhatsApp API (Cloud and On-premise), you can use both of these mediums to send broadcast messages. With that said, let’s see how to use the WhatsApp Business app to do the same first.
WhatsApp Broadcasting with the WhatsApp Business app
WhatsApp Business app is a free mobile application that is available for both Android and iOS devices. It is one of the most downloaded mobile communication apps with 18 million downloads on App Store and Google Play in 2021.
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Using it, you can send broadcast messages to your contacts with ease. To use the Business app for broadcast messaging, you first need to create a WhatsApp Business account if you already don’t have one.
For that, download the mobile app on your device from suitable app stores. You can also convert your existing account into a WhatsApp Business account. Next, the app will prompt you to enter a phone number.
Verify your phone number screen in the WhatsApp Business app.
After that, you have to provide basic details about your business, like name, industry, description, and address. This will allow your customers to learn more about your business and ensure the messages they are receiving are coming from a legitimate business.
