How to Create a Social Media Marketing Plan: 5 Steps for Small Businesses
Posted: Sat Jan 18, 2025 5:37 am
The account itself has 4.8 million followers, which qualifies it as a macro influencer.
While small businesses are unlikely to find success on a macro level, searching for branded hashtags of larger companies can give you an idea of what successful influencer marketing looks like. You can then look for influencers who bring the same level of quality and passion to the micro level.
Search by content type
Another great way to narrow your influencer search is by content type. Each influencer uses a unique medium to communicate with their audience, such as articles, images, short videos, or photo collages.
One of the key decisions you’ll make when looking for influencers is to choose the type of content that works for your brand.
If you own a car company, videos may work best. If you own greece country information a clothing brand or store, static images are a way to showcase your products, making Instagram influencers more effective for your brand than traditional retail stores. On the other hand, a software company will have more success with a podcast or webinar. It’s important to find an approach that works for you and your company.
Mercedes-Benz recently hired Instagram influencer Loki Wolfdog to advertise for the company.
They ended up creating two videos that were viewed 200,000 times and helped the car company reach a younger audience.
To find influencers in videos:
Search for relevant topics on YouTube
Find relevant hashtags and content on Instagram.
To find influencers on blogs:
Check out the most popular posts on Medium
Google search for the best blogs in your industry
Search for bloggers on Twitter
5. Use powerful companies.
If all of the above methods seem too laborious, there are some quicker ways to find and connect with influencers.
There are hundreds of influencer companies that have influencer databases that you can search and use to connect.
You can often use filters and search features to identify influencers on specific social media sites. According to eClincher’s search feature, the top two influencers on Twitter are Marie Smith and Chris Brogan.
Screenshot of the influencer search feature on eClincher
Screenshot of the influencer search feature in eClincher
Once you’ve found some influencers, take a look at their recent posts, how they work, and who they follow to get a better idea of what they do before talking about your own brand.
Next Steps
To manage other social media activity, check out Platforms’ directory of social media management software .
For more social media marketing tips for small business, check out these posts:
Hootsuite Competitors: 9 Other Social Media Management Alternatives Worth Considering
Buffer vs. Hootsuite: Which is Best for Your Small Business?
Building a Brand on a Budget: 7 Tips for Small Business Owners
Looking for marketing automation software? Check out Platforms’ list of the best marketing automation software solutions .
While small businesses are unlikely to find success on a macro level, searching for branded hashtags of larger companies can give you an idea of what successful influencer marketing looks like. You can then look for influencers who bring the same level of quality and passion to the micro level.
Search by content type
Another great way to narrow your influencer search is by content type. Each influencer uses a unique medium to communicate with their audience, such as articles, images, short videos, or photo collages.
One of the key decisions you’ll make when looking for influencers is to choose the type of content that works for your brand.
If you own a car company, videos may work best. If you own greece country information a clothing brand or store, static images are a way to showcase your products, making Instagram influencers more effective for your brand than traditional retail stores. On the other hand, a software company will have more success with a podcast or webinar. It’s important to find an approach that works for you and your company.
Mercedes-Benz recently hired Instagram influencer Loki Wolfdog to advertise for the company.
They ended up creating two videos that were viewed 200,000 times and helped the car company reach a younger audience.
To find influencers in videos:
Search for relevant topics on YouTube
Find relevant hashtags and content on Instagram.
To find influencers on blogs:
Check out the most popular posts on Medium
Google search for the best blogs in your industry
Search for bloggers on Twitter
5. Use powerful companies.
If all of the above methods seem too laborious, there are some quicker ways to find and connect with influencers.
There are hundreds of influencer companies that have influencer databases that you can search and use to connect.
You can often use filters and search features to identify influencers on specific social media sites. According to eClincher’s search feature, the top two influencers on Twitter are Marie Smith and Chris Brogan.
Screenshot of the influencer search feature on eClincher
Screenshot of the influencer search feature in eClincher
Once you’ve found some influencers, take a look at their recent posts, how they work, and who they follow to get a better idea of what they do before talking about your own brand.
Next Steps
To manage other social media activity, check out Platforms’ directory of social media management software .
For more social media marketing tips for small business, check out these posts:
Hootsuite Competitors: 9 Other Social Media Management Alternatives Worth Considering
Buffer vs. Hootsuite: Which is Best for Your Small Business?
Building a Brand on a Budget: 7 Tips for Small Business Owners
Looking for marketing automation software? Check out Platforms’ list of the best marketing automation software solutions .