Fourth Industrial Revolution: The Importance of Technology
Posted: Sat Jan 18, 2025 5:29 am
Salesforce research also highlights the potential of these technologies to change consumers’ expectations of companies. Salesforce’s third annual State of the Connected Consumer report found that 75% of consumers expect companies to use new technologies to provide a better customer experience.
How should we prepare for the Fourth Industrial Revolution?
With the revolution in full swing, the impact of the Fourth Industrial Revolution on business is bolivia email list expected to focus on four areas , all related to digital transformation :
Customer expectations
Product enhancement
Collaborative Innovation
Organizational forms
How can we work to adapt these principles in our daily lives , especially when it comes to customer expectations? Here are some suggestions:
Focus on Customer Experience
We’ve consistently talked about how consumers are becoming more discerning, and they expect a customer experience that meets their increasingly high expectations. The results of Salesforce’s third annual “State of the Connected Consumer” report show that 65% of consumers expect companies to accelerate their level of innovation, and 59% say it’s increasingly difficult to surprise with new products or services, especially compared to previous times.
How can we prevent this behavior? First of all, we need to have digital information about our customers, both current and potential, with segmentation of their interests (which we can detect with IoT devices by analyzing their behavior, their browsing and purchasing history, and much more). This information must be accessible and usable. Large amounts of data are only useful if we can process them automatically and segmented. Therefore, we must also invest in optimal tools that are part of a 360° Marketing strategy , capable of managing all the information we need to offer a relevant experience to customers.
How should we prepare for the Fourth Industrial Revolution?
With the revolution in full swing, the impact of the Fourth Industrial Revolution on business is bolivia email list expected to focus on four areas , all related to digital transformation :
Customer expectations
Product enhancement
Collaborative Innovation
Organizational forms
How can we work to adapt these principles in our daily lives , especially when it comes to customer expectations? Here are some suggestions:
Focus on Customer Experience
We’ve consistently talked about how consumers are becoming more discerning, and they expect a customer experience that meets their increasingly high expectations. The results of Salesforce’s third annual “State of the Connected Consumer” report show that 65% of consumers expect companies to accelerate their level of innovation, and 59% say it’s increasingly difficult to surprise with new products or services, especially compared to previous times.
How can we prevent this behavior? First of all, we need to have digital information about our customers, both current and potential, with segmentation of their interests (which we can detect with IoT devices by analyzing their behavior, their browsing and purchasing history, and much more). This information must be accessible and usable. Large amounts of data are only useful if we can process them automatically and segmented. Therefore, we must also invest in optimal tools that are part of a 360° Marketing strategy , capable of managing all the information we need to offer a relevant experience to customers.