Yves Rocher sees 64% increase in email open rate using E-goi
Posted: Wed Dec 04, 2024 7:23 am
The multinational cosmetics company Yves Rocher improved the performance of its communication with leads after using the E-goi Marketing automation platform. Photo for illustration purposes only: @wayhomestudio
Freeing up time is just one of the advantages of Marketing Automation. In addition, it is also very useful for segmenting consumer groups more quickly and distributing personalized communication. This undoubtedly leads to greater conversion of leads (contacts) and customers. The cosmetics e-commerce Yves Rocher discovered this when using the automation platform E-goi and is now reaping the benefits. Read on to learn more about this success story!
Click here on “ Facebook / Agência e-Plus ” and then press the “Follow” button to subscribe to our page! Join our community of merchants and receive a india telegram phone number list preview of our content on e-commerce, headless technologies , Digital Marketing, Marketing Automation, Inbound Marketing and much more directly on your timeline!
HISTORY OF YVES ROCHER
Yves Rocher is a company that manufactures, distributes and sells B2B and B2C products in the Plant-Based Cosmetics segment. It was founded in 1939 by the French entrepreneur of the same name, in Brittany, an administrative region of France.
Also read: “ B2B Email Marketing Can Help You Convert More Contacts and Customers ”!
From 1939 to 2024, Yves Rocher went from being a small business to a multinational. Today, it has a Botanical Garden with 1,500 plant species for Research & Development (R&D) of new products. It also has 60 hectares of organic fields that it uses for agroecology. It has 5 factories. In addition, it maintains a presence in more than 90 countries with 2,069 stores, 13,500 employees and 250,000 social sellers .
In the company's physical stores and online store , consumers can find cosmetics for the face, makeup, body and hair; as well as perfumes for different occasions, for both men and women. In short, the brand is a success in its own right.
However, a few years ago, the company's directors realized that there was a communication problem between the company and its B2B and B2C audiences. With poor segmentation, communication was not efficient. So, in 2015, they started looking for a solution to this problem in the market. That's when they found the E-goi platform. Keep reading to find out more!
YVES ROCHER'S PROJECT WITH THE E-GOI PLATFORM
The E-goi platform is among the world's largest brands when it comes to Marketing Automation. In the Yves Rocher project, E-goi proved to be the perfect solution for personalizing communication with buyers and, therefore, improving the brand's performance in the market. Read about the main solutions of this project in the next topic!
Video: discover the advantages of Marketing Automation for your e-commerce (use the player controls on YouTube to activate and translate the subtitles into your language)!
SOLUTIONS
Among the solutions of the E-goi platform for Yves Rocher we can mention, for example:
E-mail Marketing : companies use this feature to send discounts and promotions to leads ;
SMS Marketing : Short Message Services are fast and increase brand awareness;
Segmentation : qualifying the contact base according to each person’s interests;
Analytics : dashboards with metrics to check KPIs.
With these and other Marketing Automation and Inbound Marketing resources , E-goi provided Yves Rocher with greater practicality, agility and intelligence in dealing with leads . Each group of contacts began receiving messages according to their interests, with different product catalogs and exclusive offers, for example.
Build a sales machine in your online store!
Click the button below to download the free e-book “Inbound Marketing for e-commerce” produced by Agência e-Plus!
Get eBook Now!
Thus, with dynamic and automatic segmentation, and with the personalization and sending of messages according to the interests of each group of contacts, performance improved. In addition, to improve the opening rate, Yves Rocher began to combine SMS and Email Marketing tools, generating excellent results. Continue reading to find out more!
RESULTS OF YVES ROCHER'S PROJECT WITH E-GOI
With the E-goi platform, Yves Rocher achieved the impressive feat of a 64% increase in the opening rate when comparing the years 2015 and 2023. And this certainly generated a considerable improvement in Lead Nurturing and sales for the cosmetics multinational.
As you can see, the E-goi platform is an excellent tool for automating your e-commerce and unified marketing. Therefore, we recommend implementing this tool in your e-commerce. Learn more about implementation in the next topic of this article!
HOW TO IMPLEMENT IT IN YOUR E-COMMERCE?
To implement the features of the E-goi platform in your e-commerce and connected commerce , turn to the support of Agência e-Plus! Agência e-Plus is certified in E-goi and, therefore, has the qualifications and credibility to plan, implement , test, configure, develop, scale and manage Marketing Automation projects with this technology. In addition, it provides advisory, consulting and training services for merchants like you and your employees.
Learn more about the e-Plus Agency!
Since 2013, Agência e-Plus has been providing Digital Marketing and e-commerce services to companies like yours in Portugal, Spain, Costa Rica, Argentina, Colombia, Ecuador and Brazil, among other countries. Do like Xerox, Pirelli, Embelleze (Europe), Zorba, Mundial Acabamentos, Pierre Cardin and other smart companies that are already part of our client list! You can also hire us from anywhere in the world. To do so, click the button below and start a chat with our team via messenger right now.
Freeing up time is just one of the advantages of Marketing Automation. In addition, it is also very useful for segmenting consumer groups more quickly and distributing personalized communication. This undoubtedly leads to greater conversion of leads (contacts) and customers. The cosmetics e-commerce Yves Rocher discovered this when using the automation platform E-goi and is now reaping the benefits. Read on to learn more about this success story!
Click here on “ Facebook / Agência e-Plus ” and then press the “Follow” button to subscribe to our page! Join our community of merchants and receive a india telegram phone number list preview of our content on e-commerce, headless technologies , Digital Marketing, Marketing Automation, Inbound Marketing and much more directly on your timeline!
HISTORY OF YVES ROCHER
Yves Rocher is a company that manufactures, distributes and sells B2B and B2C products in the Plant-Based Cosmetics segment. It was founded in 1939 by the French entrepreneur of the same name, in Brittany, an administrative region of France.
Also read: “ B2B Email Marketing Can Help You Convert More Contacts and Customers ”!
From 1939 to 2024, Yves Rocher went from being a small business to a multinational. Today, it has a Botanical Garden with 1,500 plant species for Research & Development (R&D) of new products. It also has 60 hectares of organic fields that it uses for agroecology. It has 5 factories. In addition, it maintains a presence in more than 90 countries with 2,069 stores, 13,500 employees and 250,000 social sellers .
In the company's physical stores and online store , consumers can find cosmetics for the face, makeup, body and hair; as well as perfumes for different occasions, for both men and women. In short, the brand is a success in its own right.
However, a few years ago, the company's directors realized that there was a communication problem between the company and its B2B and B2C audiences. With poor segmentation, communication was not efficient. So, in 2015, they started looking for a solution to this problem in the market. That's when they found the E-goi platform. Keep reading to find out more!
YVES ROCHER'S PROJECT WITH THE E-GOI PLATFORM
The E-goi platform is among the world's largest brands when it comes to Marketing Automation. In the Yves Rocher project, E-goi proved to be the perfect solution for personalizing communication with buyers and, therefore, improving the brand's performance in the market. Read about the main solutions of this project in the next topic!
Video: discover the advantages of Marketing Automation for your e-commerce (use the player controls on YouTube to activate and translate the subtitles into your language)!
SOLUTIONS
Among the solutions of the E-goi platform for Yves Rocher we can mention, for example:
E-mail Marketing : companies use this feature to send discounts and promotions to leads ;
SMS Marketing : Short Message Services are fast and increase brand awareness;
Segmentation : qualifying the contact base according to each person’s interests;
Analytics : dashboards with metrics to check KPIs.
With these and other Marketing Automation and Inbound Marketing resources , E-goi provided Yves Rocher with greater practicality, agility and intelligence in dealing with leads . Each group of contacts began receiving messages according to their interests, with different product catalogs and exclusive offers, for example.
Build a sales machine in your online store!
Click the button below to download the free e-book “Inbound Marketing for e-commerce” produced by Agência e-Plus!
Get eBook Now!
Thus, with dynamic and automatic segmentation, and with the personalization and sending of messages according to the interests of each group of contacts, performance improved. In addition, to improve the opening rate, Yves Rocher began to combine SMS and Email Marketing tools, generating excellent results. Continue reading to find out more!
RESULTS OF YVES ROCHER'S PROJECT WITH E-GOI
With the E-goi platform, Yves Rocher achieved the impressive feat of a 64% increase in the opening rate when comparing the years 2015 and 2023. And this certainly generated a considerable improvement in Lead Nurturing and sales for the cosmetics multinational.
As you can see, the E-goi platform is an excellent tool for automating your e-commerce and unified marketing. Therefore, we recommend implementing this tool in your e-commerce. Learn more about implementation in the next topic of this article!
HOW TO IMPLEMENT IT IN YOUR E-COMMERCE?
To implement the features of the E-goi platform in your e-commerce and connected commerce , turn to the support of Agência e-Plus! Agência e-Plus is certified in E-goi and, therefore, has the qualifications and credibility to plan, implement , test, configure, develop, scale and manage Marketing Automation projects with this technology. In addition, it provides advisory, consulting and training services for merchants like you and your employees.
Learn more about the e-Plus Agency!
Since 2013, Agência e-Plus has been providing Digital Marketing and e-commerce services to companies like yours in Portugal, Spain, Costa Rica, Argentina, Colombia, Ecuador and Brazil, among other countries. Do like Xerox, Pirelli, Embelleze (Europe), Zorba, Mundial Acabamentos, Pierre Cardin and other smart companies that are already part of our client list! You can also hire us from anywhere in the world. To do so, click the button below and start a chat with our team via messenger right now.