Nike's marketing strategy has been central to establishing the brand's dominance

[zihadhasan011]

Nike's marketing strategy has been central to establishing the brand's dominance, and today it controls an impressive 38% of the global sports market. Who owns Nike? Nike is owned by one of its co-founders, Phil Knight, who is chairman emeritus. The company also has Mark Parker as executive chairman and John Donahoe as president and CEO. Nike's mission statement " Our mission is what drives us to do everything we can to expand human potential.


We do it by creating groundbreaking sports innovations, by making our products more sustainable, by building a creative and diverse global team, and by having a positive impact in the communitie israel telegram data s where we live and work." How Nike makes money Nike is the largest footwear and apparel retailer in the world, and its revenue is generated primarily from these sales. Although its footwear is designed specifically for athletic purposes, with massive investment in innovation and high-quality products, most of them are typically used on a daily basis, during leisure time.


Nike also sells sports equipment and accessories, such as balls, eyewear, bags, gloves, digital devices and more, as well as recreational items for many physical and outdoor activities. The company targets men, women, young athletes and children - in order of revenue. And Nike's product is divided into six categories: Running, Basketball, Jordan Brand, Soccer, Training and Sportswear (lifestyle products), with Running, Jordan and Sportswear being the strongest in terms of revenue.