Setting up a strategy
Posted: Sun Jan 12, 2025 8:29 am
Formulation of a plan
Once the viability of the chosen business niche has been confirmed from scratch, a detailed business plan needs to be developed. It should cover both the product launch strategy and specific marketing activities, as well as a financial plan that will take into account all expenses and expected income.
Marketing hypotheses do not always thailand telegram data come true, but this does not mean that the product is not in demand. For example, soft slippers created for the elderly have become popular with mothers of small children. Pensioners do not watch advertising, but mothers have seen and use the slippers to move around the house silently. If the initial positioning does not work, it is worth revising the strategy and redirecting efforts to an audience that has already shown interest in your product.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Factors influencing the choice of niche
To achieve success in business, an entrepreneur must take into account a number of key factors that directly affect its success:
Supplier companies
When choosing your own business niche, you should consider aspects such as the availability and location of suppliers. If the product is in demand but requires import from other countries, complex logistics can negatively affect profits. At the initial stage, it is better to choose local suppliers, which will ensure fast and profitable delivery, quality control and minimize the risks associated with delays in delivery;
Character of the audience
An entrepreneur can choose to work with both business clients (B2B) and retail consumers (B2C). Business clients have high demands and can delay the transaction process for months, which is associated with a long stage of approval and selection.
Once the viability of the chosen business niche has been confirmed from scratch, a detailed business plan needs to be developed. It should cover both the product launch strategy and specific marketing activities, as well as a financial plan that will take into account all expenses and expected income.
Marketing hypotheses do not always thailand telegram data come true, but this does not mean that the product is not in demand. For example, soft slippers created for the elderly have become popular with mothers of small children. Pensioners do not watch advertising, but mothers have seen and use the slippers to move around the house silently. If the initial positioning does not work, it is worth revising the strategy and redirecting efforts to an audience that has already shown interest in your product.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Factors influencing the choice of niche
To achieve success in business, an entrepreneur must take into account a number of key factors that directly affect its success:
Supplier companies
When choosing your own business niche, you should consider aspects such as the availability and location of suppliers. If the product is in demand but requires import from other countries, complex logistics can negatively affect profits. At the initial stage, it is better to choose local suppliers, which will ensure fast and profitable delivery, quality control and minimize the risks associated with delays in delivery;
Character of the audience
An entrepreneur can choose to work with both business clients (B2B) and retail consumers (B2C). Business clients have high demands and can delay the transaction process for months, which is associated with a long stage of approval and selection.