Questions for in-depth interviews
Posted: Sun Jan 12, 2025 8:18 am
At the beginning of the conversation, you need to use simple questions to establish contact with the interlocutor. You can say that you will use a voice recorder to help if you forget something. Explain to the interlocutor that you are interested in his experience, and you will not force him to solve any problems.
This is necessary for the person to relax a little and get ready for a calm conversation in which no one will demand the impossible from him. Examples of questions suitable for an in-depth interview:
How did the need for the product arise? How did you solve the problem before purchasing it?
For what reason did you purchase the product? Tell us in detail how it happened?
Was the transaction comfortable? Did anything bother you during the purchase? Tell us how stress manifested itself, if any?
What were your feelings when you made the deal? And when did you start using the products?
Have you considered an alternative product? What attracted you to it, what turned you off? Why did you decide to buy this particular product?
Tell us about using it for the first time? What did you like? What caused concerns? Did you ask your friends for help, search for information on the Internet?
What is annoying about the taiwan telegram data product?
Did you manage to solve your need? What is happening with it now?
Is there such a need in your environment? How do people solve it?
Source: shutterstock.com
All these questions are basically conversation starters - you need to listen carefully to the answer and find something in it that will allow the conversation to continue, so that the person remembers and talks more about his experiences and emotions.
The purpose of a deep interview is to explore the past, not the future. It is important that the person does not make assumptions, but rather reports on how he or she felt before.
Avoid asking general questions that won't give you the information you need. Test them before the interview to correct the wording if necessary. Don't ask questions like a robot, but listen to the answers with interest and clarify the information.
Closed formulations can only be used to understand the direction. In the subsequent conversation, only open questions should be asked so that the person answers in detail. Those that do not help to understand the feelings and logic of the interlocutor are considered useless.
This is necessary for the person to relax a little and get ready for a calm conversation in which no one will demand the impossible from him. Examples of questions suitable for an in-depth interview:
How did the need for the product arise? How did you solve the problem before purchasing it?
For what reason did you purchase the product? Tell us in detail how it happened?
Was the transaction comfortable? Did anything bother you during the purchase? Tell us how stress manifested itself, if any?
What were your feelings when you made the deal? And when did you start using the products?
Have you considered an alternative product? What attracted you to it, what turned you off? Why did you decide to buy this particular product?
Tell us about using it for the first time? What did you like? What caused concerns? Did you ask your friends for help, search for information on the Internet?
What is annoying about the taiwan telegram data product?
Did you manage to solve your need? What is happening with it now?
Is there such a need in your environment? How do people solve it?
Source: shutterstock.com
All these questions are basically conversation starters - you need to listen carefully to the answer and find something in it that will allow the conversation to continue, so that the person remembers and talks more about his experiences and emotions.
The purpose of a deep interview is to explore the past, not the future. It is important that the person does not make assumptions, but rather reports on how he or she felt before.
Avoid asking general questions that won't give you the information you need. Test them before the interview to correct the wording if necessary. Don't ask questions like a robot, but listen to the answers with interest and clarify the information.
Closed formulations can only be used to understand the direction. In the subsequent conversation, only open questions should be asked so that the person answers in detail. Those that do not help to understand the feelings and logic of the interlocutor are considered useless.