Use email to keep your contacts informed and engaged
Posted: Sun Jan 12, 2025 8:17 am
After sending a welcome email, you can customize your campaigns to fit your business. You should send a variety of emails to your subscribers to keep them informed and engaged. From promotional offers to event invitations, you can send an email about anything that’s relevant to your business goals. Here are a few topics that you can try as you find your email marketing groove:
Send a newsletter that updates your audience about your business
Tell subscribers about a new product or service you’re offering
Invite subscribers to an open house, customer appreciation sale or shareholder database other events
Offer a deal, discount, coupon or free consultation
Share useful tips that show subscribers how to use your product better
Provide educational content that’s of interest to your audience
Encourage readers to check out a new blog post
Share business updates or improvements via email
Send an email that offers holiday cheer
Send an email that celebrates a business milestone like an anniversary
Deciding when to send emails can be tricky. Every audience is different. Of course, you’ll want to keep an eye on your metrics to see what works best for your business. Try a few tests. For example, segment your list into two, send the same email to both groups on the same day, but at different times, and see which one performs better. Check your open rates and clickthroughs to determine what time is best for your audience.
4. Reinforce your communication through social media
After sending an email, get in the habit of sharing that same message via social media. For example, if you just invited guests to an upcoming event, you can turn to Twitter and Facebook to invite guests too. As the event gets closer, you can send reminder emails and post similar updates on your social sites.
By collecting more email addresses through a sign-up form, reaching out to those contacts via email and leveraging your social media accounts, you’re using multiple channels to reach your audience. In return, your business is more visible and customers are more engaged.
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Send a newsletter that updates your audience about your business
Tell subscribers about a new product or service you’re offering
Invite subscribers to an open house, customer appreciation sale or shareholder database other events
Offer a deal, discount, coupon or free consultation
Share useful tips that show subscribers how to use your product better
Provide educational content that’s of interest to your audience
Encourage readers to check out a new blog post
Share business updates or improvements via email
Send an email that offers holiday cheer
Send an email that celebrates a business milestone like an anniversary
Deciding when to send emails can be tricky. Every audience is different. Of course, you’ll want to keep an eye on your metrics to see what works best for your business. Try a few tests. For example, segment your list into two, send the same email to both groups on the same day, but at different times, and see which one performs better. Check your open rates and clickthroughs to determine what time is best for your audience.
4. Reinforce your communication through social media
After sending an email, get in the habit of sharing that same message via social media. For example, if you just invited guests to an upcoming event, you can turn to Twitter and Facebook to invite guests too. As the event gets closer, you can send reminder emails and post similar updates on your social sites.
By collecting more email addresses through a sign-up form, reaching out to those contacts via email and leveraging your social media accounts, you’re using multiple channels to reach your audience. In return, your business is more visible and customers are more engaged.
Join 140,000 small busi