What do Slack and ModCloth have in common?
Posted: Sun Jan 12, 2025 5:28 am
Content Marketing Example - ModCloth
ModCloth's blog targets these customers with these three tactics:
appeal to the interests of their core audience (styling vintage-inspired outfits in everyday life);
attract new traffic from organic search by targeting trend-specific keywords (“A-line dress,” “peter pan collar,” or “cute teacher clothes,” to name a few);
draw attention to their products in order to increase the conversion rate.
On the B2B side, business messaging app Slack is producing content that shows it understands its audience more deeply and has a content strategy for different personas.
content marketing example - Slack
They use audience-specific topic clusters to guide users to the most relevant content.
In these clusters, they share tips and guides to help hong kong telegram data teams streamline their processes and achieve their goals.
They both have a keen eye for the questions and needs of their audience in their niche.
Then, they create lots of content to answer these questions in an accessible way, strengthening their relationship with their audiences.
Trend #2: Improving content quality will be your top priority
As mentioned above, 44% of marketers said that improving the quality and value of content was a key factor in content success.
In 2023, this will be even more important. And it’s something that’s within reach of businesses of all shapes and sizes, says Margarita Loktionova , Head of Content Marketing at Semrush.
Whether you run a Fortune 500 company or a small family business, you can create content that provides real value to your audience. If you do this successfully, you’ll see an increase in visitors, clicks, and conversions on your website.
— Margarita Loktionova, Head of Content Marketing at Semrush
ModCloth's blog targets these customers with these three tactics:
appeal to the interests of their core audience (styling vintage-inspired outfits in everyday life);
attract new traffic from organic search by targeting trend-specific keywords (“A-line dress,” “peter pan collar,” or “cute teacher clothes,” to name a few);
draw attention to their products in order to increase the conversion rate.
On the B2B side, business messaging app Slack is producing content that shows it understands its audience more deeply and has a content strategy for different personas.
content marketing example - Slack
They use audience-specific topic clusters to guide users to the most relevant content.
In these clusters, they share tips and guides to help hong kong telegram data teams streamline their processes and achieve their goals.
They both have a keen eye for the questions and needs of their audience in their niche.
Then, they create lots of content to answer these questions in an accessible way, strengthening their relationship with their audiences.
Trend #2: Improving content quality will be your top priority
As mentioned above, 44% of marketers said that improving the quality and value of content was a key factor in content success.
In 2023, this will be even more important. And it’s something that’s within reach of businesses of all shapes and sizes, says Margarita Loktionova , Head of Content Marketing at Semrush.
Whether you run a Fortune 500 company or a small family business, you can create content that provides real value to your audience. If you do this successfully, you’ll see an increase in visitors, clicks, and conversions on your website.
— Margarita Loktionova, Head of Content Marketing at Semrush