Email Is “Low-Pressure” Marketing
Posted: Sun Jan 12, 2025 5:25 am
Why, though, do modern customers still respond so well to email marketing? One way to think of this is that email remains the most “low-pressure” marketing technique.
Modern audiences (especially Millennials) really hate receiving phone calls, preferring instead to text. Because of this, many companies use social media to reach customers, allowing someone hesitant to make a phone call to send a DM instead.
However, these social media interactions are poor ways to actually market office 365 database to customers. If you try sales techniques on a skittish Millennial over Facebook, for example, they are likely to stop messaging you. That is because the text-based exchange has taken on the more annoying aspects of a phone call, forcing them to listen to a sales spiel when they have other things to do.
Emails, however, can be opened at any time or simply ignored altogether. Customers don’t have to make a call, worry about texting back, or anything else that stresses them out. Perhaps this is why recent research discovered that 60% of consumers indicated that email was their preferred way to receive updates and promotions!
Improve Your Mass Email Marketing Today
Now you know why mass email marketing is still so effective. But do you know who can take your email marketing game to a whole new level?
At Vertical Response, we can help you implement email automation, autoresponders, A/B testing, and so much more. To see what we can do for your business, simply contact us today!
Modern audiences (especially Millennials) really hate receiving phone calls, preferring instead to text. Because of this, many companies use social media to reach customers, allowing someone hesitant to make a phone call to send a DM instead.
However, these social media interactions are poor ways to actually market office 365 database to customers. If you try sales techniques on a skittish Millennial over Facebook, for example, they are likely to stop messaging you. That is because the text-based exchange has taken on the more annoying aspects of a phone call, forcing them to listen to a sales spiel when they have other things to do.
Emails, however, can be opened at any time or simply ignored altogether. Customers don’t have to make a call, worry about texting back, or anything else that stresses them out. Perhaps this is why recent research discovered that 60% of consumers indicated that email was their preferred way to receive updates and promotions!
Improve Your Mass Email Marketing Today
Now you know why mass email marketing is still so effective. But do you know who can take your email marketing game to a whole new level?
At Vertical Response, we can help you implement email automation, autoresponders, A/B testing, and so much more. To see what we can do for your business, simply contact us today!