Specific Measurable Attainable Relevant

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The name of this technique is derived from the following 5 words: Time Based Specific means that the goal is specific. The word Measurable refers to the ability to measure the goal quantitatively. Attainable also means that it is available or achievable; that is, the goal is set realistically.


Relevant also refers to the relevance and chinese thailand data alignment of the content creation goal with business activities. Finally, Time Based also means that a time frame is set for achieving the goal. In a word, SMART goal setting makes goals clear and accessible, and also facilitates monitoring progress.


Defining goals not only gives direction to efforts; it will also transform content from mere information into a powerful tool for increasing conversion rates and engagement. Consider the following examples of content production goals: Doubling the number of followers on Instagram Reducing bounce rate over the next three months More sales than last year Processing ideas for content production In response to “What is content production?” we said that this work is done with the aim of attracting an audience.