WHAT WILL COMMUNICATION LOOK LIKE IN THE FUTURE?
Posted: Thu Jan 09, 2025 4:58 am
As defined by the blog emarketing.fr, smart data is the new approach to data processing. It uses the many data from Big Data to extract the most relevant information. Following the survey conducted by the UDA, 30% of respondents responded that the future of marketing will draw its strength from data. For 20% of them, tomorrow's communication will involve strategic innovation and standing out from the competition. Despite these desires, data generation will remain essential. It will be the mass of this data that will allow smart data to be the most useful and effective. However, more than half of decision-makers (51%) agree that they will opt for this new approach rather than using Big Data.Among the trends emerging from this survey, we note the adaptation of communication to the new channels used by consumers. Among the most preferred channels are social networks, videos and mobile.
Another important finding from this study is the advent of "customer centricity". This involves basing your strategy on listening to and understanding the customer. With all the data you have on your customers, it will be possible to precisely target their expectations. This will involve individualizing communication that prioritizes people before technology. country email list
Finally, the study reveals the predominance of data, while demonstrating the impact of smart data on the future and communication actions.
And you, how do you see the communication of tomorrow?
If you liked this article, check out our page dedicated to lead generation or read other articles on this topic . Would you like to be supported in your improvement process to increase your leads ? We invite you to contact our teams for more information.
Another important finding from this study is the advent of "customer centricity". This involves basing your strategy on listening to and understanding the customer. With all the data you have on your customers, it will be possible to precisely target their expectations. This will involve individualizing communication that prioritizes people before technology. country email list
Finally, the study reveals the predominance of data, while demonstrating the impact of smart data on the future and communication actions.
And you, how do you see the communication of tomorrow?
If you liked this article, check out our page dedicated to lead generation or read other articles on this topic . Would you like to be supported in your improvement process to increase your leads ? We invite you to contact our teams for more information.