Can artificial intelligence help in producing advertising text?

[sharminakter]

In social media advertising, copy has always been the factor that separates a good advertiser from a bad one. Good copy can be jagged, WRITTEN IN CAPS, grammatically incorrect, or really anything in between.

The most important thing is that it appeals to its reader. In recent years, when talking about good social media marketers, a Finnish online retailer often came up, whose Facebook ad texts were (and still are) full of stream-of-consciousness, often in all capital letters and full of compound word errors. The most important buyer persona of this marketer is a man from a sparsely populated area in the woods. The ads often reminded me of Seiska's cover. As you can guess, it's a perfect recipe for success.

I tried to order the advertising texts I described in the previous paragraph from Chat GPT's AI. In its response, the AI ​​scolded me for using caps lock and bad grammar, and then produced almost unreadable translations of its own texts.

I don't encourage anyone to produce grammatically malaysia phone data incorrect advertising text, but I haven't managed to get anything personal from an AI in response, at least not myself. This is of course because it's a machine. Sam Altman, CEO of Open AI, a company developing Chat GPT AI, stated in December 2022 that "there's still a lot of work to be done with AI and it's a mistake to trust it for anything important right now."

We have stated in the text that artificial intelligence can quickly produce factual text and deepen the user's knowledge of fact-based matters, but it cannot create personalized content, which is the common thread of marketing.

I think Chat GTP AI is at its best when it comes to condensing and comparing information that is difficult to assimilate. You could think of it as an extension of Google and a better user interface that requires less clicking. It can master the "skimming" of text taught in universities, or speed reading, and can quickly print the results for the user to read. From a societal perspective, the phenomenon is alarming because literacy has been declining for a long time, and services like Chat GPT only accelerate the phenomenon.

Can social media marketers benefit from artificial intelligence?
A marketer can use Chat GPT’s AI, for example, to help with the content ad creation process for the Act stage of our MRACE® model. A customer in the Act stage is looking for information, so ads should highlight interesting facts. AI might be able to highlight the facts, but I need to make the facts attractive to the buyer personas.
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