4 Instagram marketing myths you must have thought about! Does the number of Likes no longer matter?
Posted: Tue Jan 07, 2025 7:01 am
As one of the most important social platforms, the shopping power brought by Instagram marketing cannot be underestimated. Friends who have run Instagram may have heard a lot of rumors, such as how many Hashtags (tags) should be used, how many Stories (real-time updates) should be published to increase the interaction rate, etc. Over time, as word of mouth spreads, they may become myths, and some people may even misunderstand the details. Therefore, in this article, we will introduce the 4 most common Instagram myths one by one. I hope the discussion will be of practical help to marketing. content.
Myth 1. The number of Likes no longer matters?
Since last year, Instagram has been testing the impact of hiding the "like count" of posts in seven countries including Canada. The test is likely to be expanded to the world. This means that you may not be able to belgium whatsapp see the "Like Count" of other people's posts in the future. Only the user who posted the post itself can view the relevant data.
Photo from Internet
Many public opinions believe that Instagram intends to crack down on "uh-like" situations and hopes that creators will focus on content quality. Although its original intention is positive, it is a pity that some Internet celebrities or online stores are a little bit vocal and worried about it. With more and more reports about hiding the "Like count" of posts, people no longer believe in the importance of the "Like count", but is this true?
Foreign social media agency Adespresso gave several reasons to prove that the "number of Likes" is still important:
Likes on posts still help publishers assess the relevance of the content to their target audience , and more Likes means you're doing something right.
According to Instagram's algorithm, "Like number" is still an important part of the interactive participation rate (Engagement), which will affect the display level of the content . Even if it is hidden, it does not mean that it is not important.
At the level of ad targeting, you can re-target audiences who have recently interacted with posts , and audiences who have liked your posts are a good basis for targeting.
Myth 1. The number of Likes no longer matters?
Since last year, Instagram has been testing the impact of hiding the "like count" of posts in seven countries including Canada. The test is likely to be expanded to the world. This means that you may not be able to belgium whatsapp see the "Like Count" of other people's posts in the future. Only the user who posted the post itself can view the relevant data.
Photo from Internet
Many public opinions believe that Instagram intends to crack down on "uh-like" situations and hopes that creators will focus on content quality. Although its original intention is positive, it is a pity that some Internet celebrities or online stores are a little bit vocal and worried about it. With more and more reports about hiding the "Like count" of posts, people no longer believe in the importance of the "Like count", but is this true?
Foreign social media agency Adespresso gave several reasons to prove that the "number of Likes" is still important:
Likes on posts still help publishers assess the relevance of the content to their target audience , and more Likes means you're doing something right.
According to Instagram's algorithm, "Like number" is still an important part of the interactive participation rate (Engagement), which will affect the display level of the content . Even if it is hidden, it does not mean that it is not important.
At the level of ad targeting, you can re-target audiences who have recently interacted with posts , and audiences who have liked your posts are a good basis for targeting.