Facebook—Proactive?

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On the other hand, some people say that Facebook advertising is more proactive .

With nearly 2.5 billion monthly active users, everyone spends a certain amount of time using Facebook every day, and Facebook ads can be targeted to specific users based on settings and purposes.

For example, it targets women, people aged 20-40, who are interested in cosmetics, and "recommends" it to them in the NewsFeed column when they use Facebook. (Editor's note: Feed can also be interpreted as delivery, the name is really changed)

Photo from Facebook
Charging model
Both platforms have advertising bidding systems . According to the mechanism, the bids of other advertising users are compared with each other before the placement is determined. As for whether the one ghana whatsapp with the highest price wins, this is still a trend under the general environment, but both platforms have relevant "quality scores" to make up for the problem of insufficient budget, so I won't go into details here.

Google's advertising is basically PPC (Pay Per Click) that charges per click , and the general indicator is Cost Per Click (CPC). In other words, only when the user clicks on relevant content will the advertiser be charged. The price depends on the popularity of the keyword, search volume, etc.

In addition to charging per click, Facebook ads also provide different charging standards , including CPC, number of impressions, cost per 1000 impressions (Cost Per 1000 Impression), charging only when certain conversion results are achieved, etc., and you can choose daily quota promotion , or fixed quota promotion within a date range, charging ceiling, etc., budget control is relatively more flexible.