Fewer Updates, More Engagement: That’s the Way the U.S. Recruits on Facebook
Posted: Tue Jan 07, 2025 6:11 am
Facebook brand pages are popular for marketing. Many employers also use them for recruitment. That’s what can be seen from a long overview of U.S. employers listed in the Social Recruitment Monitor. With so many employers using Facebook as part of their employer branding and recruitment communication, this raised an interesting question: What can we learn from all the activities? Let’s take a look back at what happened in 2014.
Top performing U.S. employers using Facebook for recruiting in 2014
In order to get an indication of which U.S. employers performed best last year, we brazil whatsapp phone number carried out an analysis using the average weekly SRM INDEX scores by the Social Recruitment Monitor – a calculated metric that is defined by a series of weighted variables that determine an employer’s popularity, activity and interaction. Based on the average SRM INDEX in 2014, we can see that the U.S. Air Force leads the following top 10 list.
Although there are signs of a small decline in popularity of using Facebook as a social networking tool, it still has the largest active user base worldwide. Many HR/recruitment departments acknowledge the importance of connecting, engaging and hiring via a dedicated careers channel or a career tab on a company’s corporate Facebook brand page.
In 2014, we asked HR professionals that recruited using social media about their use and perception of social media. Key insights from the 2014 Social Recruitment Benchmarking Survey are that many employers actively using social media see ‘social recruitment’ as serious business. 90% of the respondents answered they spend more than 8 hours a week on managing social recruitment and that Facebook is the most used channel to recruit.
Top performing U.S. employers using Facebook for recruiting in 2014
In order to get an indication of which U.S. employers performed best last year, we brazil whatsapp phone number carried out an analysis using the average weekly SRM INDEX scores by the Social Recruitment Monitor – a calculated metric that is defined by a series of weighted variables that determine an employer’s popularity, activity and interaction. Based on the average SRM INDEX in 2014, we can see that the U.S. Air Force leads the following top 10 list.
Although there are signs of a small decline in popularity of using Facebook as a social networking tool, it still has the largest active user base worldwide. Many HR/recruitment departments acknowledge the importance of connecting, engaging and hiring via a dedicated careers channel or a career tab on a company’s corporate Facebook brand page.
In 2014, we asked HR professionals that recruited using social media about their use and perception of social media. Key insights from the 2014 Social Recruitment Benchmarking Survey are that many employers actively using social media see ‘social recruitment’ as serious business. 90% of the respondents answered they spend more than 8 hours a week on managing social recruitment and that Facebook is the most used channel to recruit.