How Advertising Systems Help with Ad Labeling

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To enable intermediaries to conveniently and quickly mark ads and submit reports to ORD, advertising services and systems are improving their interfaces. And Yandex and VKontakte have created their own ORD.

VKontakte and myTarget
With the help of ORD VKontakte, you can automatically mark creatives and send data to ERIR via VK Advertising , VKontakte advertising account and myTarget . Auto-marking of creatives and transfer of data on advertising campaigns is also available on other VKontakte platforms, including Odnoklassniki.

If a freelancer or agency places creatives in other advertising systems, they can also use ORD to obtain identifiers and send reports to ERIR. To do this, you need to register in ORD VK and follow the instructions.

The methods of transmitting information and marking advertisements in myTarget and VKontakte are directly influenced by the model of work of the intermediary with the advertiser – on a subcontract or directly.

In a chain with subcontractors

If, in addition to the myTarget or VKontakte advertising platform, the advertiser and one intermediary in the advertising chain, there are subagencies, it is necessary to transfer data on all participants in the chain to ERIR. This is easier to do for an agency or freelancer who has entered into an agreement with VKontakte or myTarget.

To run advertising campaigns, you need to do the following.

1. First, the agency or freelancer needs to sign an cambodia whatsapp additional agreement on consent to transfer data with all participants in the chain.

2. Then the agency or freelancer will need to accept the offer in the VKontakte or myTarget advertising account.

3. Then you need to enter in additional fields the data about the contracts and advertisers that will appear in the advertising account after the offer is accepted.

About the client and all subcontractors: name, full name and contact details, contract number and date, TIN, “with VAT” flag, contract type, information about the subject of the contract.

About all contracts in the chain: client name, TIN, contract type, “with VAT” flag, contract number and date, information about the subject of the contract.

4. Then you can start creating a campaign, as before. When you upload each creative, a token for it will be generated automatically. The creative will also be marked "Advertisement". Marked ads will be sent for moderation.

5. After moderation, you can launch the campaign.

6. At the end of each month of showings, you need to upload reports on the work done between all participants in the chain to your account.