AI as part of digital marketing and its visual design
Posted: Tue Jan 07, 2025 5:56 am
Read more about marketing megatrends:
Artificial Intelligence in Marketing: Harness the full potential of data and creativityArtificial intelligence has become a part of our lives rapidly and its adoption is constantly growing, and visual design is no exception. AI-powered images are widely seen, for example, in illustrations for company blogs and articles, but also in marketing campaigns. One real-life example is the Heinz advertising campaign , whose illustrations are entirely created by artificial intelligence. Heinz used the DALL-E image generator to create the visualizations for its ketchup campaign for advertisements.
Image source.
In this blog, I will go over a few ways in which artificial intelligence can be beneficial in the visual design process and what opportunities or, conversely, threats its use can pose.
Artificial intelligence also offers significant support for kazakhstan phone data visual design. We have divided the benefits of AI in digital marketing into three phases.
01 Ideation
AI acts as a aggregator of expert thoughts and speeds up idea generation. With AI, it is possible to review a very extensive amount of source material and draw conclusions from it in an instant.
02 Implementation
AI enables the reduction or even elimination of manual and repetitive work through various tools. The programs offer advanced image processing features, such as automatic image enhancement, background removal or image editing, which speeds up the design process.
03 Distribution
For example, AI enables ad personalization with a scope and precision that would not be possible manually – at least not as quickly.
Artificial Intelligence in Marketing: Harness the full potential of data and creativityArtificial intelligence has become a part of our lives rapidly and its adoption is constantly growing, and visual design is no exception. AI-powered images are widely seen, for example, in illustrations for company blogs and articles, but also in marketing campaigns. One real-life example is the Heinz advertising campaign , whose illustrations are entirely created by artificial intelligence. Heinz used the DALL-E image generator to create the visualizations for its ketchup campaign for advertisements.
Image source.
In this blog, I will go over a few ways in which artificial intelligence can be beneficial in the visual design process and what opportunities or, conversely, threats its use can pose.
Artificial intelligence also offers significant support for kazakhstan phone data visual design. We have divided the benefits of AI in digital marketing into three phases.
01 Ideation
AI acts as a aggregator of expert thoughts and speeds up idea generation. With AI, it is possible to review a very extensive amount of source material and draw conclusions from it in an instant.
02 Implementation
AI enables the reduction or even elimination of manual and repetitive work through various tools. The programs offer advanced image processing features, such as automatic image enhancement, background removal or image editing, which speeds up the design process.
03 Distribution
For example, AI enables ad personalization with a scope and precision that would not be possible manually – at least not as quickly.