Before publishing the advertisement

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Information about all market participants (TIN). The advertiser transfers his TIN to the intermediary. In turn, the intermediary transfers his TIN and the advertiser's TIN to the advertising distributor. The advertising distributor transfers the TIN of the intermediary, the TIN of the business and his TIN to the ORD. Data from the ORD is sent to the ERIR.

Information on concluded contracts (between all participants in the advertising chain). The intermediary transfers the attributes of the contract (numbers, dates, parties, amounts) between it and the ukraine whatsapp business to the advertising distributor, i.e. the advertising system. The advertising distributor transfers these attributes, as well as the attributes of its contract with the intermediary, to the ORD. From the ORD, the information goes to the ERIR.

Information about advertisements (metadata, creative samples). The intermediary transfers this information to the advertising system, and it sends it to the ORD.

Unique tokens (ID) of creatives. After receiving all the information, ORD assigns each creative a token, which is needed for publication, and then sends it to ERIR. The creative is placed on the advertising platform with a token and the "Advertisement" mark.

After the advertisement is published
Within 30 days after the end of each month of advertising in ORD (and from ORD to ERIR), all participants in the chain transfer information about contracts and acts between them, as well as statistics on impressions, divided by sites and creatives. Each participant in the advertising placement process can assign the transfer of data to ORD to one of them. Thus, information can be transferred to ORD through an advertising system or an intermediary, for example, click .