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Posted: Tue Jan 07, 2025 4:54 am
Highlight your differentiators: create parent content that offers new value and insight
When you want to build thought leadership and produce content that artificial intelligence uses as a source of information, aim to meet the following goals in your content:
standing out from competitors,
providing completely new information and
bringing out a unique perspective.
Insightful and distinctive content often serves end-of-life or fully informed buyer personas who are close to making a purchase decision and want to be convinced why they should buy from your company and not your competitor. This type of thought leadership and brand-building content also plays a significant role in long-term customer engagement, or the Engage phase.
For example, at SDM, we have built the largest digital library in our industry , which generates the majority of our leads and continuously provides new value to our customers. In doing so, we also help search engines and artificial intelligence as they search and filter information in search of answers for their users.
Quantity does not replace quality in content, or bring the best results.
When you focus on quality, not just pace or quantity, you'll likely build better margins with your content in the long run.
Productivity and efficiency are often at their best israel phone data when content production is led by an AI-powered professional. Their job is to ensure that the content promotes your marketing goals, is in line with your brand, and does not contain, for example, incorrect information, unclear sources, or copyright risks – all of which must be taken into account if content is produced with AI assistance.
Content needs to be reviewed all the time, which takes up someone's time. Therefore, producing content "as quickly as possible, as much as possible" does not necessarily lighten the workload, but at worst, the opposite.
“When you invest in high-quality, comprehensive and insightful content, you don't have to compete only on pace or quantity, but you stand out on quality.”
In short: By communicating core values and providing a sufficient amount of optimized, helpful content, you create the foundation for the digital purchase path. But it is only the content that highlights differentiators, offers new insights and value from within that will bring the strongest results and build long-term brand value.
When you want to build thought leadership and produce content that artificial intelligence uses as a source of information, aim to meet the following goals in your content:
standing out from competitors,
providing completely new information and
bringing out a unique perspective.
Insightful and distinctive content often serves end-of-life or fully informed buyer personas who are close to making a purchase decision and want to be convinced why they should buy from your company and not your competitor. This type of thought leadership and brand-building content also plays a significant role in long-term customer engagement, or the Engage phase.
For example, at SDM, we have built the largest digital library in our industry , which generates the majority of our leads and continuously provides new value to our customers. In doing so, we also help search engines and artificial intelligence as they search and filter information in search of answers for their users.
Quantity does not replace quality in content, or bring the best results.
When you focus on quality, not just pace or quantity, you'll likely build better margins with your content in the long run.
Productivity and efficiency are often at their best israel phone data when content production is led by an AI-powered professional. Their job is to ensure that the content promotes your marketing goals, is in line with your brand, and does not contain, for example, incorrect information, unclear sources, or copyright risks – all of which must be taken into account if content is produced with AI assistance.
Content needs to be reviewed all the time, which takes up someone's time. Therefore, producing content "as quickly as possible, as much as possible" does not necessarily lighten the workload, but at worst, the opposite.
“When you invest in high-quality, comprehensive and insightful content, you don't have to compete only on pace or quantity, but you stand out on quality.”
In short: By communicating core values and providing a sufficient amount of optimized, helpful content, you create the foundation for the digital purchase path. But it is only the content that highlights differentiators, offers new insights and value from within that will bring the strongest results and build long-term brand value.