When examining the geographical location
Posted: Tue Jan 07, 2025 4:10 am
Search volumes on Bing are lower than on Google, but what is lost in volume is gained in other ways: on Bing, it is easier and cheaper for ads to get good ad placements due to less competition, and the CTR (click-through rate, i.e. the percentage of people who see an ad who click on it) is often better.
Lower CPCs (cost per click) mean that the same budget you spend on Google Ads will be enough to get significantly more clicks from customers. So, for the same amount of money you spend on Google Ads, you can potentially get more traffic to your site with Microsoft Advertising.
Diverse user base
When looking at search engine users, you can see that Google has a wide age range and can reach a wide range of people. On the other hand, Bing users are on average slightly older (over 35), married, and have higher household incomes.
The question is, who do you want to reach with your indonesia phone data advertising? Who is in your target group? By advertising on different search engines, you reach different customers, so knowing your target group is absolutely important.
If the target group you are targeting corresponds to Bing users, it is definitely worth placing your advertising campaigns on Bing as well.
It's also good to remember that not everyone uses Google, meaning that some of the target group may not be reached with Google advertising alone.
of Bing users, significant differences can be seen. While Bing's market share in Finland is less than 4%, in the United States it is almost 10%. The device used to search also affects the shares.
So if you're targeting international markets, you could be missing out on a large number of potential customers if you're not using Microsoft Advertising in your marketing. So it's definitely worth researching search engine shares in the countries where you're advertising.
Read also: International digital marketing – how can digital marketing help a company internationalize?
Lower CPCs (cost per click) mean that the same budget you spend on Google Ads will be enough to get significantly more clicks from customers. So, for the same amount of money you spend on Google Ads, you can potentially get more traffic to your site with Microsoft Advertising.
Diverse user base
When looking at search engine users, you can see that Google has a wide age range and can reach a wide range of people. On the other hand, Bing users are on average slightly older (over 35), married, and have higher household incomes.
The question is, who do you want to reach with your indonesia phone data advertising? Who is in your target group? By advertising on different search engines, you reach different customers, so knowing your target group is absolutely important.
If the target group you are targeting corresponds to Bing users, it is definitely worth placing your advertising campaigns on Bing as well.
It's also good to remember that not everyone uses Google, meaning that some of the target group may not be reached with Google advertising alone.
of Bing users, significant differences can be seen. While Bing's market share in Finland is less than 4%, in the United States it is almost 10%. The device used to search also affects the shares.
So if you're targeting international markets, you could be missing out on a large number of potential customers if you're not using Microsoft Advertising in your marketing. So it's definitely worth researching search engine shares in the countries where you're advertising.
Read also: International digital marketing – how can digital marketing help a company internationalize?