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Relevant keywords for your web pages

Posted: Tue Jan 07, 2025 3:18 am
by jsarmin
As a digital marketer, you should, without a doubt, use white hat methods. If anyone tries to persuade you otherwise, don’t listen. Black hat approaches can help site owners achieve quick wins, but they rely on deceptive tricks that are clearly in violation of Google’s standards and will eventually result in a penalty.

White hat SEO, on the other hand, requires long-term commitment, focuses on humans, and follows Google's guidelines – all of which have a positive, long-term impact on your bottom line.Today, the implementation of a Search Engine Optimization (SEO) strategy is essential in building a website. There are good practices such as thematic research , the configuration of the different tags to properly reference your website according to Google or Bing algorithms in order to find new customers . These good practices will make your website appear at the top of the ranking and make your products and services visible on search engines.

First, it is important to research keywords related to the business, products or services you sell. You need to put yourself in your customers' shoes to know what they want to search for on search engines, so they honduras phone phone data can find your products or services on Google. This is the basis of SEO .

The goal here is to keep queries and keywords that do not have much competition , and favor long tail queries , bringing more qualified leads and customers with much more precise searches.

Remember that one keyword = one page on your website

For the keyword targeted by the page, you should avoid over-optimizing , and achieve a main keyword density score between 15 and 25 .

The choice of themes
Following your keyword research, the choice of your themes is essential in order to best organize your website and the pages that will make it up.

These themes will emerge according to the keywords that you have previously chosen according to the competition and the search volumes on the latter.