Structure the campaigns
Posted: Mon Jan 06, 2025 10:22 am
Adwords costs can be split into media costs and maintenance. The media costs are paid to Google, as compensation for the clicks on your advertisements. In addition, the agency receives compensation for the maintenance performed. Some agencies are not transparent in this. They let you pay one amount for the media costs and maintenance. Or worse, they let you pay a certain amount per click that is higher than the amount that should actually be paid to Google! This way it is never clear what amount of media is purchased from Google and what you pay to the agency.
The best solution is to make clear agreements about the amount paid to Google and the amount you pay for service and maintenance to your agency. Google requires partners to give the client full insight into the actual media costs of the campaigns, such as the cost per click and the total costs that go to Google. So demand that information from your agency and file a complaint with Google if you don't get it.
A good structure in your Google AdWords account is an important signal for the quality of your campaigns. A good account usually consists of multiple campaigns and ad groups. The targeting is determined at campaign level (for example Google Search Network or Google Display Network). This must be reflected in the name, so that you as a australia phone data customer know what the campaign is about.
Multiple ad groups can be created in a campaign in which keywords can be managed. These keywords can then be used to activate an ad. The more the keywords are split into different ad groups, the better the match with ad texts and the higher the quality.
Ask your agency to provide insight into the structure of your account and to provide clear names for campaigns and ad groups.
The best solution is to make clear agreements about the amount paid to Google and the amount you pay for service and maintenance to your agency. Google requires partners to give the client full insight into the actual media costs of the campaigns, such as the cost per click and the total costs that go to Google. So demand that information from your agency and file a complaint with Google if you don't get it.
A good structure in your Google AdWords account is an important signal for the quality of your campaigns. A good account usually consists of multiple campaigns and ad groups. The targeting is determined at campaign level (for example Google Search Network or Google Display Network). This must be reflected in the name, so that you as a australia phone data customer know what the campaign is about.
Multiple ad groups can be created in a campaign in which keywords can be managed. These keywords can then be used to activate an ad. The more the keywords are split into different ad groups, the better the match with ad texts and the higher the quality.
Ask your agency to provide insight into the structure of your account and to provide clear names for campaigns and ad groups.