How do you create an effective landing page?
Posted: Mon Jan 06, 2025 10:10 am
If possible, follow this rule, or at least make a very simple version with little information and check the returns. I don't want to simplify, obviously there are sectors where you need to explain something more, such as banking, insurance, medical, but if you want to create an effective landing page always try to avoid the form being too long.
Even the call to action button, the one that the user must click to submit the form, should be immediately visible above the fold , that is, reachable without any scrolling of the page. This also helps to have a set of information visible at a glance and give the user the feeling of being able to do everything directly without scrolling.
Please, avoid any links if you can: links shift the qatar phone number visitor's attention. The user has landed on a landing page, and wants exactly what he is looking for. Why give him more information about other products or services we offer?
I know it seems counterintuitive, but a landing page must be linear and not give too much information, because there is the risk of confusing the customer and shifting their attention to something else.
If possible, when creating a landing page, do not include any links. If you must, make sure they are relevant (such as a drug certification, software license, ministerial authorization, etc.).
Images and videos on the landing page? Yes, but with caution
⇒ Images:
Want to insert images into the page you're creating? Ok, but pay attention to these aspects:
Images must be contextual.
Choose impactful images, and don't overdo them!
Don't post 10 images, but select 1-2 that help give credibility to your offer.
Even the call to action button, the one that the user must click to submit the form, should be immediately visible above the fold , that is, reachable without any scrolling of the page. This also helps to have a set of information visible at a glance and give the user the feeling of being able to do everything directly without scrolling.
Please, avoid any links if you can: links shift the qatar phone number visitor's attention. The user has landed on a landing page, and wants exactly what he is looking for. Why give him more information about other products or services we offer?
I know it seems counterintuitive, but a landing page must be linear and not give too much information, because there is the risk of confusing the customer and shifting their attention to something else.
If possible, when creating a landing page, do not include any links. If you must, make sure they are relevant (such as a drug certification, software license, ministerial authorization, etc.).
Images and videos on the landing page? Yes, but with caution
⇒ Images:
Want to insert images into the page you're creating? Ok, but pay attention to these aspects:
Images must be contextual.
Choose impactful images, and don't overdo them!
Don't post 10 images, but select 1-2 that help give credibility to your offer.